Bachelor Of Mass Media (BMM) SEM III 2020 2021 Nov 2021 CCPR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt any 40 out of 50 Questions Each question carry 1.5 mark encompasses all individuals or a parties that have an interest in a company and can either affect or be affected by the business
2. Q6 2.InIndia, the objectives of corporate communication for a company has moved from attention seeking to enhancing
3. Q7 of the following is NOT an aim or comes under the scope of corporate Ignore the reputation of the company
4. Q8 4.Whatis the scope of corporate communication ?
5. Q9 5.What is the important task of corporate communication in organization today ?
6. Q10 6. created promotions and more
7. Q11 7 is graphical original mark that presents and identifies company or its
8. Q12 8. is avery important and specific element of corporate identity that
9. Q13 the face of the company.Every document that comes out of the company should be printed
10. Q14 Does Corporate Image mean? Image of that Company in Public’s mind when they hear about it Image of any particular name related to that company Image of that person who is endorsing the brand Image of the partner associated who have invested money in that company
11. Q15 present times,each organization should create its own Linked In Account
12. Q16 12.The term "Ethics" is derived from the Greek
13. Q17 13. Ethical Values of any organisation create the public eye
14. Q18 14. are abide by Laws,Rules & Regulations relating to their business
15. Q19 Government passed the __ which had the rule to have compulsorily licensing for owning printing press Freedom of Press
16. Q20 term is an term that covers any statement that Invasion of Privacy
17. Q21 17. Digital or Online privacy is the term to elucidate the ullegal act of duplication of licensed or copyright material
18. Q22 18. The sole purpose of Public Relations is to create: to induce hatred to build goodwill and reputataion to increase workforce
19. Q23 19. The Public Relations in India developed with the increase in:
20. Q24 ear changed the face of PR in India?
21. Q25 first signs of PR in human history through the use of a clay tablet was found in which country?
22. Q26 aspects does PR in today's age focus its attention on? Need for uniformity
23. Q27 Stimulates growth in PR ? mutual understanding and trust
24. Q28 process of integration of market that increases competition is termed
25. Q29 results in: Increase in workforce Increase in brand awareness and credibility Increase in flow of information
26. Q30 26. The objective of Public Relation is to create: Knowledge and understanding
27. Q31 a company has something special to announce for its public, it
28. Q32 the person who shapes and sculpts the words in an
29. Q33 29. The term public relations was first coined by
30. Q34 __ is amanagement function that involves monitoring and evaluating public attitudes and maintaing mutual relations
31. Q35 31.PRO means
32. Q36 32. Which of the four PR models set out below (Grunig and Hunt) is used most
33. Q37 gives reporters everything they need to know to write a short news
34. Q38 most popular form of sponsorship is
35. Q39 35.A _is the most important form of written communication used by public relations profesional to announce something to the media
36. Q40 to enhance public relations activity
37. Q41 is the communication process of getting someone to do something by convincing him that it is the logical and reasonable thing to do

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