Bachelor Of Mass Media (BMM) SEM II 2021 2022 May 2022 INTRODUCTION TO ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Multiple Choice Questions. 40 marks
2. Q1 One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?
3. Q2 What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service? 4 appeal make consumers laugh and create an emotional link with the product
   • a. b. Humour d Popularity
4. Q5 A transparent box at the payment counter where the retailer stocks his chocolates. mi ght urge a customer to
   • a. Outdoor Advertising b. Point of Purchase Display
5. Q6 differ from traditional advertisements in that they are designed to look like article that appear ina
6. Q7 Unfair judgement of people based on looks, belief, or ethnic background
7. Q8 Full form of ASCI is
   • a. Advertising Standard Code of India
   • b. Advertising Self Council of India
   • c. Advertising Social Communication of India
   • d. Advertising Standards Council of India
8. Q9 Industrial advertising is 11.Which one of the following media would opt for promoting FMCG?
9. Q12 An online ad which moves across the user's screen or floats above the content is,
10. Q13 This is a hierarchy of effects or sequential model used to explain how advertising works 14.Placement of advertisements inside or outside tran: portation vehicles is known as
11. Q15 For which type of market small packaging, single-use packets are suitable? 16.There is no reference value for 17.“Jingle” method may not be useful for advertising of 18.Which of these contain no illustrations or logos? 19.Mail-in coupons, Contest forms, etc are examples of 20.The promotional activities carried out through mass media like television, radio, newspaper are
    • a. Below the Above the line c. Between the line d. liners
12. Q2 a Define Advertising? Explain the importance of advertising. 8 marks
    • b. Five M’s of Advertising What is Advertising Appeal? Describe different types of advertising appeal. (15) 7
13. Q3 a. Explain Hierarchy- effects model 8 marks
    • a. Define creativity. Explain its importance in advertising. Explain the various ethical issues that challenge the standard of advertising professionals 7
14. Q4 Write Shorts notes on (Any 1) 5 marks
    • a. Impact of ads on Kids
    • c. IMC tools
    • d. Generic Advertising

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