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Home / Question Papers / Bachelor Of Mass Media (BMM) / SEM II / 2022 2023 / Apr 2023 - INTRODUCTION TO ADVERTISING (ENG)

Bachelor Of Mass Media (BMM) SEM II 2022 2023 Apr 2023 INTRODUCTION TO ADVERTISING (ENG) Question Paper - Mumbai University | munotes

F.Y.BAMMC SEM II APR.23 INTRODUCTION TO ADVERTISING (ENG) (75 MARKS) (PD 18 APR.23).pdf
SEM II · 2022-2023 · 230 KB · 1 May 2025

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Older exam Apr 2023 - INTRODUCTION TOJOURNALISM Semester-end · 2022 2023 → Newer exam Apr 2023 - FOUNDATION COURSE II (ENG) Semester-end · 2022 2023 →

Questions asked in this paper

  1. Q2 Explain the various ethical issues that challenge the standard of advertising professionals
    • a. What are the benefits of Advertising 8
    • b. Explain the criticism of Advertising in detail 7
  2. Q3 Highlight the advantages and disadvantages of Television media, Radio media and
    • a. Role and responsibility of Account planner and Media Planner 8
    • b. Difference between Public relations and Advertising 7
  3. Q4 Explain the concepts. 15 marks
    • a. Define creativity. Explain its importance in advertising 8
    • b. Five M’s of Advertising | Shorts notes on. (Any 3) . (15) 7

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