Bachelor Of Mass Media (BMM) SEM II 2017 18 Oct 2017-18 INTRO. TO MEDIA PSYCHOLOGY Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Marks are indicated to the right of each question

1. Q1 Discuss the contemporary perspectives in psychology with the goals of psychology in the light increased use and influence of mass media 15 marks
2. Q2 a. What is learning? How does learning happen through classical and operant conditioning? 7 marks
   • b. What is the role of media in formation of attitudes? How do opinion leaders use mass mediato 8
3. Q2 c. In what ways can applied research be used in Media Psychology? 7 marks
   • d. Discuss the effects of Media violence. 8
4. Q3 a. young children and adolescents get socialized through media? 7 marks
   • b. What do you mean by Pro- social media effects? Explain with suitable examples. 8
   • c. What is coefficient correlation in media research? Illustrate with examples. 7
   • d. Write anote on Cognitive dissonance and how can you overcome it? 8
5. Q4 a. Discuss the aspects of personality. Explain in detail the Behaviorist and Cognitive theories of 15 marks
   • b. What are various cognitive and behavioral effects of media? Explain with examples? 15
6. Q5 Write Short notes on any 3 15 marks
   • a. Branches of Psychology
   • b. The various types of prejudice how to lessen it,
   • c. Characteristics of ethical research
   • d. Positive Reinforcement
   • e. Characteristics of creative thinkers A0932 INTRODUCATION TO MEDIA PSYCHOLOGY
   • Q.P. Code :03687
7. Q2 FU
   • g. HU

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