Bachelor Of Mass Media (BMM) SEM II 2021 2022 May 2022 CONTENT WRITING (ENG) Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Identify the misspelled word in the list below. 40 marks
2. Q2 What does the term Keyword Prominence refer to?
   • A. It refers to the fact that choosing high traffic keywords leads to the best return on investment
   • B. It refers to the importance attached to getting the right keyword density
   • C. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the
   • D. It refers to the fact that the keywords in bold font are given priority by the search engines
3. Q3 Select the most appropriate meaning of the given idiom. A bird in the hand is worth two in the
   • A. Being upset for something that happened in the past
   • B. Having something that is certain is much better than taking a risk for more, because chances are you
   • C. Anything that is common and easy to get
   • D. Something good that isn’t recognized at first
4. Q4 In the following question, out of the given four alternatives, select the alternative which best expresses the meaning of the Idiom/Phrase. To add fuel to the fire
   • A. B. To be confuse C. Pure water D. To aggravate some matter
5. Q5 Don’t try to throw dust into my eyes. You will not succeed
   • A. To protect my eyes B. Blind me with dust C. To mislead or confuse me D. To blind me with dust
6. Q6 He broke down when he heard the news of his son's death
   • A. Ceased to smile B. Stopped working C. Wept bitterly D. Resigned his job
7. Q7 Don’t mix with the bad hats
   • A. People of bad character B. People selling bad hats C. People of poor status D. People with bad hats
8. Q8 What is the full form of "BPO"?
   • A. Business Process Outsourcing B. Basic Principle Overview C. Bureau of Preliminary Objective ‘B. Board of Physics Organisation
9. Q9 What is the full form of "CID"
   • B. Criminal Investigation
10. Q10 What is the full form of "DTH"?
    • A. Device to Home B. Direct to Home C. Device to Hear D. Direct Thermal Hang What is the full form of "NDA"?
11. Q12 What is the full form of "BBC"?
    • A. Board of British Corporation B. Business on Bulk Credit C. British Business Corporation
12. Q13 Which of the following is incorrect about digital marketing
    • A. Digital marketing can only be done offline
    • B. Digital marketing cannot be done offline
    • C. Digital marketing requires electronic devices for promoting goods and services \
    • D. In general, digital marketing can be understood as online marketing, web marketing, and e-mail \
13. Q14 Name the features offered by LinkedIn for paid business accounts \
    • B. Facilitate to connect directly and send messages to people \
    • C. Ability to post in Groups and create a Group
    • D. Ability to block users
14. Q15 Creative marketing can be defined as
    • B. The brand value of an organization
    • C. A set of schemes undertaken by the organization for distributing the marketing material
    • D. The marketing content and its inventive aspect
15. Q16 A caption can include all of the following EXCEPT
    • A. Explanation of an idea that is connected to what is seen in the photograph
    • B. Details about someone who is not in the picture
    • C. Details the reader might not know about the picture Details about the people in the picture
16. Q17 Caption means
    • A. Abrief illustration of a picture beneath
    • B. A word or phrase written at top of a story above headline
    • C. The line rules used to form a box in display
    • D. A decorative headline
17. Q18 Caption is like a of the visual
18. Q19 The best place to put a caption is
    • A. Below the picture B. Above the picture C. Next to the picture D. At the end of the story
19. Q20 What is blog?
    • A. Online Music B. Intranet C. A personal or corporate website in the form of an online journal A personal or corporate Google Search
20. Q2 A. Write suitable headlines for the following news- items. (Any 2 7 marks
21. Q1 A thick blanket of fog’engulfed the capital for the fourth consecutive day on Monday, disrupting rail, road and air traffic. Two persons died of the intense cold wave sweeping through the north region. Oil prices rose for the third consecutive day on Friday with OPEC producers expected to agree to curb output running above its official production
22. Q2 Oil prices rose for the third consecutive day on Friday with OPEC producers expected to agree to curb output running above its official production V4 Prime Minister Narendra Modi visited Jammu and Kashmir on Sunday. In Palli Panchayat in Samba district of Jammu division, he addressed Gram Sabhas across the country on the occasion of National Panchayati Raj Day. PM Modi also inaugurated and laid the foundation stone of development projects worth over Rs 20,000 crore in Jammu and Kashmir on Sunday. This includes the Banihal-Qazigund road tunnel, the Delhi-Amritsar-Katra Expressway and the Ratle and Kwar hydroelectric projects
23. Q2 B. Write full forms for given social media Acronyms 8 marks
24. Q2 C. What is plagiarism? How to do plagiarism check, paraphrasing, citation and referencing style and what are the common types of plagiarism? 15
25. Q3 A. Write snippets on following (any 2) 8 marks
26. Q2 Way of living
27. Q3 B. Write the meaning of Following idioms (any 4) 8 marks
28. Q1 Get along with
29. Q2 Down to earth
30. Q3 Don’t judge the book by its cover
31. Q4 Barrel of laughs
32. Q5 Be glad to see the back of
33. Q3 C. What is Google Advance Search? How to use Google Advance Search? 15 marks
34. Q4 Write Shorts Notes on (Any 1) 5 marks
35. Q1 Tips and techniques for good writing
36. Q4 PowerPoint presentation

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