Bachelor Of Mass Media (BMM) SEM II 2017 18 April 2017-18 PRIN. OF MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate marks

1. Q1 What are the benefits of shopping in mall? 5 marks
2. Q2 Give five sales promotion techniques used in the shopping malls. 5 marks
3. Q3 According to you, Is online shopping a threat to mall culture? Justify. 5 marks
4. Q2 A) Define marketing and explain its features. 15 marks
5. Q2 B) Explain meaning of Rural marketing and features of a rural market. 15 marks
   • Q.P. Code : 35078
6. Q3 a. What are the qualities of a good salesman? 8 marks
7. Q3 b. “Pakaging is a marketing necessity”. - Explain 7 marks
8. Q3 c. What is Market segmentation? Discuss in brief on what grounds a market can be segmented. (8)
9. Q3 d. Distinguish between Traditional marketing and Modern marketing? 7 marks
10. Q4 a.Difference between marketing and selling. 8 marks
11. Q4 b. Distinguish between Skimming the cream pricing strategy and Penetrating
12. Q4 c . Enumerate the different types of customers one gets to see in a typical Indian market? Explain in brief their traits. (8)
13. Q4 d. What is service marketing? Explain its features. 7 marks
14. Q5 Write Short notes on (any 3) 15 marks
    • a.Essentials of a good advertising
    • b.Brand Equity and Brand Loyalty
    • c.Relationship marketing
    • d.Buying motives
    • e) E- marketing
    • Q.P. Code : 35078

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