Bachelor Of Mass Media (BMM) SEM II 2020 21 March 2020-21 Intro To Ad Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q3 Student Roll No
2. Q4 Student ID 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
3. Q6 Different advertisers have needs as far as advertising is concerned
4. Q7 Acorporate campaign focuses on:
5. Q8 cannot be the objective of advertising 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
6. Q9 is the mode by which the message travels from source to destination
7. Q10 Recruitment ads are released in special pages of daily newspaper in
8. Q11 This category also includes catalogues, after care and maintenance manuals etc 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
9. Q12 This genre gives information of Domestic Violence, HIV , Polio vaccination etc
10. Q13 Organization may take a stand on a political issue which they feel could negatively impact it and will release advertisements to voice their position on the issue
11. Q14 This cannot be the features of Advertising Ideas, Goods and Services 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMNC Introduction to Advertising
12. Q15 This is not the benefit of consumer Educates the Consumers Saves Time in Shopping
13. Q16 This is not the criticism of advertising Advertising is false, deceptive and misleading Advertising is vulgar in taste Advertising tends to develop monopolies Increases higher Standard of Living
14. Q17 Expand ASCI Advertising Standards Complaints of India Advertising Style Council of India Asia Standards Council of India Advertising Standards Council of India 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
15. Q18 The advertisement should end with a call to a statement that is designed to get an immediate response from the consumer
16. Q19 Match the stages of Hierarchy of Effects the will the most the brand process q y move to crucial needs to the The moves competitor stage of differentiate decision- starting from brands if the itself from making point for cognitive other stage purchase to get the buying 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
17. Q20 Match the Column of used to range from is anon-paid placed in being form of to on modes Declining No purchase a pole, a which is not transporta Popularity Demonstration when monument, under the the pub or directly control of the y transporta on the wall company areas of the high Factors to be 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
18. Q21 Aconcept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message
19. Q22 associations created in the consumer’s mind by skillful and sustained advertising and promotion is described as
20. Q23 The main purpose of the - is to attract the attention of the reader towards 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
21. Q24 to the text of the advertising messages
22. Q25 It is asmall catchy phrase used to sum up the advertising message
23. Q26 developing ideas to promote products and services 8/20/2021 SEMESTER REGULAR EXAM -FYBAMMC Introduction to Advertising
24. Q27 This cannot be the importance of creativity Creativity helps in advertising to inform Creativity helps advertising to persuade Creativity does not really helps advertising to remind Creativity helps advertising to stand class apart
25. Q28 of an idea—the “eureka! | have it” phenomenon can be called as
26. Q29 Appeals use logic, facts, and data to convince consumers to buy products Slice of Life 8/20/2021 SEMESTER REGULAR EXAM -FYBAMMC Introduction to Advertising
27. Q30 Appeals relate to a person’s natural desire to experience romance and appeal to Slice of Life
28. Q31 Appeals can bring up positive memories whenever someone hears a catchy tune in Slice of Life
29. Q32 ABC advertsing agency does only creactive work of its clients. To what category does ABC ad agency belongs to? In house agency 8/20/2021 SEMESTER II REGULAR EXAM -FYBAMMC Introduction to Advertising
30. Q33 Acreative Department is divided into 3 sections namely Media planners, Buyers and Executives Copy , Art and Production Client , Research and Creative Team Visualizer, Layout designer and Media Planner
31. Q34 Who Allocates and distributes ad budget sanctioned by the client to different Media Planners and Buyers
32. Q35 This department connects all the department within the agency and many specialist vendor who supports the agency from outside Media Planners and Buyers

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