Bachelor Of Mass Media (BMM) SEM II 2019 20 Oct 2019-20 ATKT MEDIA PSYCHOLOGY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Write a detailed note on long term memory. Highlight the difference between short term and long term memory. (15 marks)
2. Q2 Discuss five categories of human needs described by Maslow. Mention Characteristics of self-actualization. (15 marks)
   • A. Explain in detail the functions of attitude. 8
   • B. Discuss in detail the concept of motivational cycle. 7
3. Q3 What is Creative and divergent thinking? Explain its characteristics. marks)
   • A. Psychology is defined as science of behavior and mental process. Discuss (& marks)
   • B. Discuss the goals of psychology. 7
4. Q4 Compare Allports trait theory & Cattell’s trait theory with suitable examples. 15 marks
   • A. How can person improve thinking? 8
   • B. Define perception and explain depth perception in detail. 7
5. Q5 Write short note on. (Any 3) 15 marks
   • a. Personality
   • b. Superego
   • c. Reinforcement
   • d. Learning
   • e. Attention

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