Bachelor Of Mass Media (BMM) SEM II 2021 2022 May 2022 EFFECTIVE COMMUNICATION II Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 " Seven reasons why you should join Star Institute,” it’s an example of
   • a. Reason-why-headline b. Direct headline c. Command headline d. Question headline
2. Q2 Reducing a passage in size without compromising on its meaning is known as
3. Q3 A provides written intimation about the day, date, time and venue of a business meeting
   • a. Report b. Notice c. Press Release d. Letter to Editor
4. Q4 When we formulate someone else's ideas in our own words or rewrite a passage without changing the meaning of the original text is known as
5. Q5 Usage of all capital alphabets on email is considered as ----------,
   • a. Following trend b. Looks fancy c. Screaming/Insulting d. Irrelevant
6. Q6 The tone of your emails should be
   • a. Very aggressive b. Can be rude if it is not a client c. Bossy and rude if you are writing to junior colleagues d. Polite and assertive
7. Q7 Circulars are written in the form of
8. Q8 to a list of items/topics to be discussed at a meeting
9. Q9 How do you begin to write a complaint letter?
   • a. Begin with a quotation b. Begin with angry statement c. Begin with description of the place
   • d. Begin with details of what happened
10. Q10 ----------- are used for contacting internal as well as external stakeholders when they are large in number
11. Q11 What is the full form of RTI?
    • a. Right to Information b. Right to Independent c. Right Right to Initiative
12. Q12 Following which document is prepared by an organization and distributed to the media for the purpose
13. Q13 A State Commission or Consumer Disputes Redressal Commission of State entertains complains up to 14, -------- is an odd one from five 'W' of event report writing?
    • a. Who b. What c. Which d. When
14. Q15 X axis and Y axis are associate with ----------? 16, ---------- includes entertainment, celebrity, art, culture and sports news
15. Q17 In how many days its compulsory to Nodal Officer of RTI to give response to an inquiry?
16. Q18 A --------- also known as the tagline, is a phrase or sentence that appears beneath the company's logo in an ad or series of ads
17. Q19 What is the function of drafting and redrafting in Summarization and Paraphrasing?
    • a. To spot the mistakes and errors in writing b. To make it more attractive c. Highlighting important points d. Just for following protocol
18. Q20 A short catchy song or tune set to music for an advertisement is called
19. Q2 Answer any one of the following. 15 marks
    • a) Discuss the various guidelines for summarization
    • b) Explain the principles of good newspaper editing?
    • c) What is a copy writing? Discuss the guidelines for the copy writing of T.V & Radio. 15
20. Q3 Answer any one of the following. 15 marks
    • a). Draft an RTI letter seeking information regarding your application for a driving license that has not been processed inspite of having passed the driving test and having submitted the required documents 3 months
    • b) Draft a notice and agenda for the General Members Meeting of Aditya Birla Group Ltd
    • c) Ashok Govind Pandit Placed an order of furniture with Mr.Navin Patel and paid advance amount too. However, Navin Patel didn’t give a delivery of furniture on given time and also refused to return advance amount to Ashok Govind Pandit. Draft a letter addressed to Consumer Redressal Forum seeking compensation as well as refund of advance paid amount 15
21. Q6 Write short note on any one of the following: 5 marks
    • a) Types of headlines
    • b) Synopsis writing
    • d) Slogan

Read from the scan above, so a character or two may differ. The scan is the original.