Bachelor Of Mass Media (BMM) SEM II 2018 19 April 2018-19 EFFECTIVE COMMUNICATION SKILLS II Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please note: i)All Questions compulsory _ ii) Figures to the right indicate full marks

1. Q1 A. Write a letter to the editor of Times of India drawing attention towards lack of BMC action against growing mosquito problem in your area Write a letter under the RTI Act to the Income Tax department asking them the reason for delay in (15)
   • A. State the objectives of summarizing and precis writing? Describe the differences between them. 15
2. Q1 J. B. Explain coherence and cohesion with examples. 8 marks
3. Q11 C. Summarize a novel you have read in not more than 100 words. 7 marks
4. Q11 I A. How to achieve competency in writing? 15 marks
5. Q11 I B. Draft a sales letter to promote the sales of anewly launched brand of ready to eat food packets. 8 marks
6. Q11 I C. Write a post event report about the farewell party conducted in your college. 7 marks
   • A. Compare and contrast copywriting in print, TV and Radio. 15
7. Q1 V. B. Translate the following slogans in Hindi or Marathi language: 8 marks
   • i) Have a break, have a kitkat
   • ii) I’m Loving it
   • iii) An idea can change your life
   • iv) Because you’re worth it
8. Q1 V. C. Write a paragraph on the following pie chart Q V. Write Short Notes (Any Three) 15 7 marks
   • A. Jingles
   • B. Body Copy
   • C. Hard News
   • D. Types of Reports
   • E. Abstract
   • i) Have a break, have a kitkat
   • ii) ’'m Loving it
   • iii) An idea can change your life
   • iv) Because you’re worth it
   • H. WA lg

Read from the scan above, so a character or two may differ. The scan is the original.