Bachelor Of Mass Media (BMM) SEM II 2017 18 Oct 2017-18 COMMUNICATION Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q31 fear 25 marks
2. Q2 (Soft news)
3. Q3 (Punctuation)
   • Q.P. Code : 04085 [Time: 2 Hours] [ Marks:75] Please check whether you have got the right question paper
4. Q1 Read the paragraph given below The news of this almost broke the internet all over India as x-Men, wolverine ShahRukh fans in our Country began to voice their opinions about hugh Jackman latest statement. Some liked the idea, some hate it and some were plain amused Now, ShahRukh Khan finally open up on the debate and admited that all is well except he need hair on his chest to play wolverine recently Hollywood star Hugh Jackman had candidly expressed his wish that he wants SRK to carry forward his legacy and play his popular character of The Wolverine. Jackman has essayed the role of the superhero mutant with a heart of gold in The Wolverine film saga, which started 17 years ago. The actor has appeared as Wolverine in nine of the X-Men sagas. He has reprised his role as The Wolverine for one in Logan. Logan hit the theaters worldwide, including in India on March 3, 2017, and has opened to good reviews What do you think? Will SRK be able to pull off the character of Wolverine? In.a Twitter post, a fan expressed her opinion on why she wants SRK to play The Wolverine, responding to which SRK wrote, Hair on the chest lady.need hair on the chest! Working on it though. Love Hugh and Wolverine. Funny, isn't he? As known for his wit, the Badshah of Bollywood has responded to the suggestion and tweeted about his interest in playing the titular X-Men character but with one prime condition that
   • A. Edit the given news report, also suggest a suitable headline. 8
   • B. What is editing? Discuss the importance of editing in news writing. 7
5. Q2 A. What is Copywriting? Discuss the elements print ad. 8 marks
   • B. Write a letter to the editor of Times of India suggesting inclusion of students/campus news in their newspaper on an everyday basis 7
6. Q2 Itis inevitable to be a good translator to survive in contemporary media atmosphere. Discuss 8 marks
   • D. Write event report about your college fest. 7
7. Q3 A. Doyou think visuals news story more interesting? Write a paragraph to describe the Professional Uses of Social Media Exchange of information with of my organization Advocacy and marketing Visibility of my on-line (personal 15 marks
   • Q.P. Code : 04085
8. Q3 to be sent to your existing customers, promoting a magazine to be launched by your media house this month, the title of the magazine will be ‘Desi 8 marks
   • D. Draft application to enquire about the delay of issuance of your voter ID despite fulfilling 7
9. Q4 Translate the article given below in Hindi or Marathi. 15. Marks It is breakfast time. You have been looking forward to eating a nice ripe banana ever since you woke up. Just when you reach for the delicious piece of fruit on your counter, you see something that makes you much less hungry: a swarm of fruit flies! Fruit flies are tiny insects that are attracted to ripe or rotting fruits and vegetables. The flies not only eat the fruit; they also lay their eggs there. A single fruit fly can lay up to 500 eggs on the surface of a piece of fruit. Within eight days, the fruit flies that hatch from these eggs are full adults that can then lay their own eggs. As you can see, what might start out as.a small fruit fly problem can become very large very quickly? Although there is a chance fruit flies can carry germs on to your food, this is not very likely. Fruit flies are annoying, but they probably will not hurt you. Because such a nuisance, however, most people want to get rid of these pesky bugs as quickly as possible. Some people use pesticide sprays on the fruit flies. Although, this will kill the flies, it will also spread harmful poison all over
10. Q4 C. Write a press release on behalf of the municipal corporation of your about a cleanliness campaign to be organized by them. The campaign will be supported by celebrities like Rahul Bose and Nandita Das 8 marks
    • D. Explain the concept of Coherence and Cohesion in writing. 7
11. Q5 Write short notes (any three) 15 marks
    • a. Hard News
    • b. Soft News
    • c. Punctuation
    • d. Headline
    • e. Jingle

Read from the scan above, so a character or two may differ. The scan is the original.