Bachelor Of Management Studies (BMS) SEM IV ATKT MARKETING RURAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A Fill in the blanks with best alternative (any 8) 8 mks
2. Q1 of basic values perceptions, wants, and behaviors learned by a member of society from family and other important institutions is known as (society, culture, sub culture)
3. Q2 is a process of face to face interaction between the salesperson and the prospective
4. Q3 Under the promotion special incentives are provided to dealers on the number of units sold to the ultimate consumers (pull up sales, push up sales, free gifts)
5. Q4 are the weekly markets from where rural people buy the items of daily necessities,
6. Q5 Scattered nature is a feature of (rural markets, urban markets, semi rural
7. Q6 Pomes is an examples of (spell alike, duplicates, look alike)
8. Q8 the quality certification mark for agricultural produce (BIS, AGMARK, ISO 20000,
9. Q9 is an example of opinion leader (school, sarpanch, newspaper)
10. Q10 Green revolution took place in the year (1965-68, 1980-85, 1991-93)
11. Q1 B Match the pairs 7 mks
12. Q1 Packaging a. puppetry
13. Q6 PDS finance
    • h. prices
14. Q2 Answer any 2 of the following 15 mks meant by Rural marketing? Discuss the challenges faced by companies when they enter the rural markets Explain the profile of the rural consumer
15. Q3 Discuss the features of rural markets in brief
16. Q3 2 of the following 15 mks
17. Q1 the various forms of pricing strategies adopted by companies to generate sales in rural Discuss in detail. some of the government schemes and initiatives including contribution of NABARD in the area of rural development Discuss the 4 A’s in the context of rural marketing
18. Q4 Answer any 2 of the following 15 mks
19. Q1 Write a note on segmentation of rural markets with reference to geographic, demographic, psychographic and behavioral segmentation
20. Q2 How can effective communication strategies be developed for rural marketing?
21. Q3 Explain the various Public distribution system developed by the government to improvise distribution and storage facilities for farmers in rural areas
22. Q5 Case study The trigger point came when a local firm Nirma, through its new product formulation, pricing and distribution challenged HLL’s detergent business. Nirma’s attack from below made HLL realize its vulnerability as well as identify a new opportunity. Since then, HLL has launched various initiatives to reach out to the rural consumer. It has changed its product formulations and deliveries It has begun a number of initiatives in terms of widening distribution reach through traditional as well as unconventional channels. HLL has also empowered rural women by assisting them in obtaining financial assistance through its project Shakti Rural expenditures on Fast Moving Consumer Goods (FMCG) were growing at an impressive rate of 20 25%.5 Several companies were taking rural marketing seriously, one of them being Hindustan Lever In 2004, HLL was India’s largest FMCG company, with 30 power brands turnover of over Rs. 10,000 crores and 40,000 employees. HLL derived around 50% of its sales from rural areas. HLL’s rural marketing initiatives began way back in 1988, when the company had launched ‘Wheel’ for the rural and
23. Q5 A Explain the role of Project Shakti & its importance in raising the economic growth of rural areas
24. Q5 B identify the journey of the Unilever product Nirma & how it has grown over the years 5 marks
25. Q5 C “Rural markets are gold mines for MNC’s” true or false with justification 5 marks

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