Bachelor Of Management Studies (BMS) SEM IV 2019 20 Oct 2019-20 ATKT IMC Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A) Fill in the blanks. (Any 8) 8 marks
   • l. is not an external media tool for public relation : included item information such as a news release , company background , keys spokesperson biographies and other supporting materials
2. Q3 focuses on building relationships and Managing animage :
3. Q4 it can be an option and it is form of dyadic communication
4. Q5 Personal selling is to other promotional tools
5. Q6 means trying to find new customers approach identifies the buyers needs and buying style and then users an
   • B) True (Any 7) Or
6. Q1 All messages under integrated marketing communication are consistent and have a clear
7. Q2 Integrated marketing communication refers to disintegrating all the methods of brand
8. Q3 Budget is one of the most critical decisions a marketing manager faces
9. Q4 An advertising goal involves communications task which is specific and measurable
10. Q5 The major disadvantage of newspaper is its quality of printing, the color or the effects
11. Q6 Consumer and tread promotion fail to generate consumer interest, which lead to trail,
12. Q7 Sample refers to distribution of product in an attempt to obtain future sales
13. Q8 Public relation is the means to provide both information and education to people
14. Q9 Sponsored doesn't pay money for promotion nor have any control over publicity materials
15. Q10 There is no much difference between publicity and public relations they are one and the
16. Q2 A. Discuss the features of integrated marketing communication 15 marks
    • B. Explain the integrated marketing communication evolution,
    • A. Define advertising and discuss the features of advertising 15
    • B. Explain the role of advertising in integrated marketing communications with the help of
17. Q3 A. What is sales promotion? Discuss the scope of sales promotion IS
    • B. What are the various types of sales promotion?
    • A. What are the features of public relation and publicity?
    • B. What are d advantages and disadvantages of public relation?
18. Q4 A. personal selling and benefits of personal selling. 15 marks
    • B. What is the role of personal selling in integrated marketing communication?
    • C. Design an “Online promotional camping” for Art- Craft Products. 15
19. Q5 Short Notes (Any Three) 15 marks
20. Q3 Process of personal selling
21. Q4 Public Relation
22. Q5 Copy Testing

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