Bachelor Of Management Studies (BMS) SEM IV 2018 19 May 2018-19 RURAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A. Match the Column (Attempt any 8) 8 marks
   • S. Column A Column B NABARD Barrier to rural marketing Live stock and Poultry Cheaper Product e-Chaupal Rural Development by Government Protection from spoilage Traditional Market
2. Q1 B. State whether the statements are TRUE or FALSE (Attempt any 7) 7 marks
   • 1. Marketing of agri products is done from rural to urban,
   • 2. FMCG constitutes major portion of rural market
   • 3. The status of a consumer has no effect on choice of products in rural area
   • 4. The Caste factor continues to impact the overall structure within the society
   • 5. Technology has no impact on rural consumer behaviour
   • 6. Radio isa traditional form of market
   • 7. Competition in the rural market is complex
   • 8. Social class is an important base for Psychographic Segmentation
   • 10. AMUL is an example of co-operative business model
3. Q2 What is rural Marketing? Discuss its scope. 15 marks
4. Q2 What are the various programmes designed by the government for rural development? 15 marks
5. Q3 What is Consumer Behaviour? List all the factors which affect it. 15 marks
6. Q3 Discuss various pricing strategies of rural marketing. 15 marks
7. Q4 Discuss 4Ps and 4As of rural marketing mix. 15 marks
8. Q4 Discuss various products strategies. 15 marks
9. Q5 A. What are the various strategies to overcome the constraints in rural marketing? 8 marks
10. Q5 B. Discuss the process of developing effective rural communication process. 7 marks
11. Q5 Write short note on any three of the following. 15 marks
    • 1. Segmentation
    • 3. Syndicate distribution
    • 4. Indirect marketing
    • 5. Coinage Pricing

Read from the scan above, so a character or two may differ. The scan is the original.