Bachelor Of Management Studies (BMS) SEM IV ATKT GROUP B MARKETING RURAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A Fill in the blanks with best alternative (any 8) 8:mks of basic values perceptions, wants, and behaviors learned by a member of society from family and other important institutions is known as (society, culture, sub culture) 2 is a process of face to face interaction between the salesperson and the prospective
2. Q3 Under the promotion special incentives are provided to dealers on the number of units sold to the ultimate consumers (pull up sales, push up sales, free gifts) 4 are the weekly markets from where rural people buy the items of daily necessities,
3. Q5 Scattered nature is a feature of markets, urban markets; semi rural
4. Q6 Pomes is an examples of (spell alike, duplicates; look
5. Q7 E-choupal was
6. Q8 the quality certification mark for agricultural produce (BIS; AGMARK, ISO 20000
7. Q9 is an opinion (school, sarpanch, newspaper)
8. Q10 Green revolution took place in the year (1965-68, 1980-85, 1991-93)
9. Q2 b, Fair&Jonely
10. Q7 g. high prices q |. What is meant by marketing? Discuss the challenges faced by companies when they enter
11. Q3 2 of the following 15 mks Explain the various farms of pricing strategies adopted by companies to generate sales in rural
12. Q2 Discuss in detail some of the government schemes and initiatives including contribution of NABARD in the area of rural development
13. Q3 Discuss the 4 the context of rural marketing Answer any 2 of the following ~ 15 mks Write a note on segmentation of rural markets with reference to geographic, demographic, psychographic and behavioral segmentation 2, How can effective communication strategies be developed for rural’ marketing?
14. Q3 Explain the various Public distribution system developed by the government to improvise distribution and storage facilities for farmers in rural
15. Q5 Case study The trigger point came when a local firm Nirma, through its new product formulation, pricing and distribution challenged HLL’s detergent business. Nirma’s attack from below made HLL realize its vulnerability as well as identify a new opportunity. Since then; HLL has launched various initiatives to reach out to the rural consumer. It has changed its product formulations and It has begun a number of initiatives in terms of widening distribution reach through traditional as well as unconventional channels. HLL has also empowered rural women by: assisting them in obtaining financial assistance through its project Shakti expenditures on Fast Moving Consumer Goods (EMCG) were growing ai an impressive rate 25%.5 Several companies were taking rural marketing seriously, them being Hindustan Lever In 2004, HLL was India’s largest FMCG company, with 30 power brands of over Rs. 10,000 crores and 40,000 employees. HLL derived around 50% of from rural areas. HLL’s rural marketing initiatives began way back in 1988, when the company had Jaunched ‘Wheel’ for the rural and Explain the role of Project Shakti & its importance in raising the economic growth of rural areas
16. Q5 B identify the journey of the Unilever product Nirma & how it has grown over the years “Rural markets are gold mines for true or false with justification (5) 5 marks

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