Bachelor Of Mass Media (BMM) SEM V ATKT April 2016 ATKT ADVERTISING IN CONTEMPORARY SOCIETY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 An Indian Cuisine chain of Restaurants and an Indian Spiritual Healing Center have set up their markets abroad. Your Ad Agency has been given the assignment to draw up the Advertising Strategy. (15) Fir st: Choose any one product/service Second: Select any two countries from any of the three groups of countries The two countries selected cannot be from the same group What factors will you keep in mind while developing your Advertising Strategy with reference to the two countries selected by you?
2. Q2 Answer the following:
   • A. Discuss the effects of Liberalization on Indian economy with reference to
   • B. Discuss the various criticisms levied against Advertising 7
   • C. What is Digital marketing? Mention some of its advantages and disadvantages
   • D. Write a Brief note on Advertising and old people. 7
   • A. Discuss the effects of Advertising on its various stakeholders in society. 8
   • B. “Advertising has become an agent of Social Change.” Elucidate. 7
   • C. How is Global advertising different from Local advertising and International advertising, explain giving relevant examples. (8)
   • D. Does advertising shapes popular culture? Justify your choice with relevant examples. 7
3. Q4 Create a Social Marketing Campaign on: 15 marks
4. Q1 for aged
   • ii) Spreading awareness for STD, HIV and AIDS amongst Youth Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
5. Q5 Write short notes on (any three): 15 marks
   • a. Controversial Advertising
   • b. Political advertising
   • c. Children and advertising
   • d. Features of financial Advertising Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
6. Q2 Ud
7. Q3 AY Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
   • U. Fuse
   • i) UG ii)
   • u. feur feral 3
8. Q3 Udals

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