Bachelor Of Mass Media (BMM) SEM V 2019 20 Nov 2019-20 ADVERTISING IN CONTEMPORARY S Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 What challenges and socio cultural factors you will consider while developing International Advertising Strategy with reference to the two countries selected by you to promote the following : 15 marks
   • b) Yoga and Meditation Centre First Choose any one product/service Second : Select any two countries from any of the three groups of countries The two countries selected cannot be from the same group What factors will you keep in mind while developing your Advertising Strategy with reference to the two countries selected by you?
2. Q2 Answer the following :
   • a) Do you think the economic policy of liberalization, privatization and globalization has worked for India? Give relevant examples 8
   • b) Does women in a demeaning way? Comment with examples. 7
   • c) Define digital marketing? Explain the importance of digital marketing in 8
   • d) Discuss the impact of advertising on children with examples? 7
3. Q3 Answer the following :
   • a) “Advertising has become an agent of Social Change.” Elucidate. Explain political advertisement in context to Indian Elections of 2019. (07) 8
   • c) Discuss the . difference between B-TO-B advertisements and Industrial Explain giving relevant examples 8
   • d) Can advertising change the way we live completely? Justify your answer with relevance to Popular culture and advertisement 4, Create a Social Marketing Campaign on : (15) 7
4. Q1 about importance of Mental Health
5. Q5 notes Three) :
   • a) Advertising to senior citizens
   • b) . Gender prejudices in Advertising ‘ Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
6. Q3 wee
7. Q2 gat Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society

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