Bachelor Of Mass Media (BMM) SEM V 2018 19 Nov 2018-19 ADVERTISING IN CONTEMPORARY SOCIETY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 An Indian Silver Jewellery and an Indian Meditation center have set up their markets abroad. Your Ad Agency has been given the assignment to draw up the Advertising Strategy. (15 Marks) Fir st: Choose any one product/service Second: Select any two countries from any of the three groupsof countries The two countries selected cannot be from the same group What factors will you keep in mind while developing your Advertising Strategy with reference to the two countries selected by you?
2. Q2 Answer the following:
   • A. Discuss the effects of Liberalization on Indian economy with reference to the media, entertainment and advertising industry
   • B. Discuss the various criticisms levied against Advertising 7
   • C. What is Digital marketing? Mention some of its advantages and disadvantages
   • D. Write a Brief note on representation of women in advertising
   • A. Do you think that the objectives of marketing are contradictory to the objectives of social change? Can advertising be an agent of social change? Discuss and illustrate with Discuss the effects of Advertising and its impact on society. explain giving relevant
   • C. Discuss how advertising impacts culture? Justify your choice with relevant examples
3. Q4 Create a Social Marketing Campaign on: 15 marks
4. Q1 Following of traffic rules
   • ii) Spread awareness about prevention of Malaria and Dengue Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
5. Q5 Write short notes on (any three): 15 marks
   • a. Controversial nature of Advertising
   • b. Political advertising
   • c. Use of children as influencers in Advertising
   • d. Self-regulation in Advertising
   • e. Gender prejudices in Advertising Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society
6. Q2 Ud
   • B. dal 7
   • C. HI. 8
   • D. Shere 7
   • B. d 8
   • c. Paper Subject Code: 27301 Advertising : Advertising in Contemporary Society 7
7. Q4 15 marks
   • ii) Soy
8. Q5 feur 3 ): 15 marks
9. Q3 sic

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