Bachelor Of Mass Media (BMM) SEM V 2020 21 Nov 2020-21 C.B Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt any 40 questions out of 1.5 mark each question 50 marks
2. Q5 1. Any individual who purchases goods and services from the market for his/her end-use is called
3. Q6 2, ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use
4. Q8 4. is one of the most basic influences on an individual’s needs, wants, and behaviour
5. Q9 5. develop on the basis of wealth, skills and power
6. Q10 6.Symbols is an example of
7. Q11 7 Endorsement is an appeal of
8. Q12 to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in
9. Q13 9.Most advertising messages are made up of two types of elements. They are Functional and persuasive Expository and persuasive Informational and persuasive Informational and creative
10. Q14 10. -------------- refers to how an individual perceives a particular message
11. Q11 ------------ is one of the primary ways to perform psychographic Values attitude and lifestyle
12. Q16 12. are factors that have been shown to affect consumer behavior Brand name, quality, newness, and complexity Advertising, marketing, product, and price Outlets, strategies, concept, and brand name
13. Q17 13. At what price consumers are mostly interested to purchase products factor influence consumer purchasing that includes family, peers, roles and status
14. Q19 is the one factor that decide spending behaviour of an individual
15. Q20 the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture
16. Q21 17. People are also stimulated below their level of conscious awareness which is
17. Q22 18. ranges in duration on a continuum from extremely short to very
18. Q23 impressions tend to be lasting
19. Q24 20. is where you are more likely to notice stimuli which relates to our immediate needs
20. Q25 21. How any relatively permanent change in behavior does occurs? Practice or experience Rise in analytics
21. Q26 is learning? Changes in behavior
22. Q27 environmental affecting the probability of occurrence of responses with which they are associated is known as?
23. Q28 Classical Conditioning Theory was proposed by whom?
    • B. F. Skinner
24. Q29 is a person within a reference group who, because of special skills, Knowledge, personality, or other characteristics, exerts influence on others
25. Q30 though buying roles in the family change constantly, the has traditionally been the main purchasing agent for the family
26. Q31 pattern of living as expressed in his or her activities, interests, and opinions
27. Q32 28.Who described instrumental theory?
    • B. F. Skinner
28. Q33 a treat to a child after he or she has completed the homework’ is example of which instrumental conditioning
29. Q35 that is sufficiently pressing to direct the person to seek satisfaction of the need
30. Q36 theory of motivation that views people as responding to urges that are repressed but never fully under control was developed by
31. Q37 33. According to Maslow’s Hierarchy of Needs, the lowest order of needs are
32. Q38 to Maslow’s Hierarchy of Needs, the highest order of needs are

Read from the scan above, so a character or two may differ. The scan is the original.