Bachelor Of Mass Media (BMM) SEM V 2017 18 May 2017-18 ADVERTISING IN CONTEMPORY SOCIETY Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please check whether you have got the right question paper

1. Q2 All questions carry equal marks
2. Q3 Support your answer with suitable examples
3. Q1 Arrange the following news in Inverted Pyramid Style. Supplement it with information wherever required. Also give an appropriate headline. 15 Dengue, the mosquito-borne viral fever that causes high fever, muscle and joint pain, and death from shock. According to the National Vector Borne Disease Control Programme (NVBDCP), in 2016, close to 1.30 lakh cases and 245 deaths were reported from across the country. Kerala is in the grip of dengue, Thiruvananthapuram and Palakkad districts are the worst hit, and experts say the worst is yet to come “We are monitoring dengue situation closely, it seems in coming days it is going to grow big Vector-borne disease top our surveillance list during monsoon, and the dengue outbreaks will be bigger this year compared to chikungunya,” said an official at the National Centre for Of the 23,000 cases and 32 deaths confirmed till July 16, 11,581 cases and 20 deaths have been in Kerala. Four of the five states with the highest cases and deaths are in south India Rising number is not a problem unique to India. Globally, dengue incidence has increased 30-fold over the last 50 years, says the World Health Organisation (WHO), with 50-100 million infections reported annually in over 100 endemic countries, putting almost half of the world’s population at risk Cases of dengue crossed 1 lakh mark in India in 2016. Officials in the Ministry attributed the higher number of cases to better reporting, increased awareness among public and the move of bringing the disease under the notification category, asking every hospitals and clinics to notify the vector-borne disease. Health Ministry had issued a circular regarding notification of dengue cases, citing that dengue had become a major public health concern
   • Q.P. Code: 22301 Dengue is caused by four different types of viruses transmitted by mosquitoes. The symptoms include fever, headache, muscle, joint pains and skin rash. There is no specific treatment for dengue but early detection and access to proper medical care lowers fatality rates below one Man-made reasons such as urbanization, rapid industralisation and casual approach of the people in checking breeding of the mosquitoes are being attributed as the main reasons for the rise in cases
4. Q2 A) What is News? Accuracy, Balance, Clarity and Objectivity are the basic principles of Sources are the most important means of gathering news. Explain with special reference to new age technological sources. 7
5. Q2 C) What is a Follow-up story? Do all news stories need follow-up? Explain with example
6. Q2 D) What is Transport/ Women and Child Welfare beat. Explain with example 7 marks
7. Q3 A) Explain Watergate Scandal. 15 marks
8. Q3 , B) What challenges do journalist face while covering terrorist attack with special reference to 26/11- Mumbai terror attack. 15
9. Q4 A) How Audio-Visual material add value to news stories or investigative stories? 8 marks
10. Q4 B) What is the risk involved in doing Investigative Journalism stories by the reporters?
11. Q4 C) Citizen Journalism plays important role in reporting. How these sources help Journalist to gather news? 8
12. Q4 D) Explain 2G scam 7 marks
13. Q5 Write Short Notes on (ANY THREE) 15 marks
14. Q2 Public meetings
15. Q3 Use of Spy Camera
16. Q4 Yellow Journalism
17. Q5 Scam
    • Q.P. Code: 22301 Please check whether you have got the right question paper
18. Q2 TAT AT TAR SAS
    • Q.P. Code: 22301
19. Q3 (Spy camera)

Read from the scan above, so a character or two may differ. The scan is the original.