Bachelor Of Mass Media (BMM) SEM V 2017 18 May 2017-18 ADVERTISING IN COMPORARY SOCIETY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Answer the following:
   • A. What is liberalization? Discuss the effects of Liberalization on Indian economy with relevant examples (8)
   • B. Write a detailed note on controversial advertising 7
   • C. What is the Difference between FERA and FEMA 8
   • D. Explain global-local Dilemma in international markets. 7
   • A. Discuss the various criticisms levied against Advertising. 8
   • B. Outline the scope of challenges in International advertising. 7
   • C. Explain the connection between popular culture and advertising. 8
   • D. Bring out the impact of advertising on changing attitudes, behavior, societal norms, perception, needs, and lifestyle. (7)
   • A. Design a social marketing campaign for a women self-help group manufacturing home-made food products to be promoted through the internet
   • B. An NGO is promoting a program for Welfare of Senior Citizens, design a social marketing campaign for the cause. (15)
2. Q5 Write short notes on any three: 15 marks
   • a. Role of women in Advertising
   • b. Digital advertising
   • c. Social benefits of advertisings
   • d. Political advertising
   • e. Financial Advertising
   • Q.P. Code : 22248
3. Q2 GOT
4. Q3 - HI ? lg
   • Q.P. Code : 22248 (Social marketing campaign) aT

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