Bachelor of Management Studies (B.M.S.) SEM II 2017 18 April 2017-18 PRIN. OF MARKETING Question Paper - Mumbai University | munotes

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1. Q1 State TRUE or FALSE - Answer (any 08) 1 selling, seller and buyer come in direct contact with one another 2 research relates to manufacturing and marketing of the product level channel of distribution has numerous middlemen 4 Firms have better control on micro environment than macro 5 segmentation includes variables such as region, cities and states 6 are a part of Political environment 7 Policy is not a controllable marketing factor 8 stage is the first stage in Product life Cycle 9 Pricing involves selling at low price initially helps to identify one product from the other the following - Answer (any 07) 7 8 marks
2. Q2 you mean by marketing? Explain the features of marketing the 4 Cs of marketing 7 how marketing has evolved from exchange process to holistic marketing. 8 q the difference between marketing and selling. 7 8 marks
   • Q.P. Code: 08061
3. Q3 Discuss the elements of macro environment of business. b the factors affecting consumer behavior. 7 p is Marketing Information System (MIS)? Explain its importance 8 q is consumer research? Explain the need for consumer research 7 8 marks
4. Q4 Discuss the levels of a product b the role and importance of packaging in marketing products 7 p is a distribution channel? Suggest, with reasons, suitable distribution channel for the following 8 8 marks
   • i. Cheese
   • ii. Laptop Discuss the objectives of pricing 7
5. Q5 What is e-marketing? Explain the limitations of e-marketing b the significance of Relationship Marketing 7 p Write Short Notes.on (any 3) 15 8 marks
   • i. Segmentation
   • ii. Advantages of Internet Marketing
   • iv. Targeting

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