Bachelor of Management Studies (B.M.S.) SEM II ATKT S PRINCIPLES OF MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 A. Choose the right answer (Any Eight) 8 marks
   • 1. The concept lays emphasis conservation of environment
   • 2. Marketing is a systematic process of satisfying needs and wants of
   • 3. refers to set of product offered by a firm for sale. (Product Mix, Product design,
   • 4. takes place when two or more stages of distribution channel are combined and managed by one firm. (Vertical Marketing System, Horizontal Marketing System, Third
   • 5. In strategy, a higher price product is added to existing product line. (Trading
   • 6. Trading means adding a lower price product to a company’s product line (Down,
   • 7. is the planning and implementation of programs designed to bring about
   • 9. Marketing refers to marketing to small segment of market. (Niche, Small,
   • 10. is used to promote a product through internet. (E-Marketing, Targeting, Positioning) State whether the following statements are True or False (Any Seven) (7 marks)
   • a. Human wants are unlimited
   • b. Marketing links producers and consumers together for mutual benefits
   • c. Process of marketing is applicable only to Business organizations
   • d. Information search is an important step in buying decision process
   • e. Age is an important element of demographic segmentation
   • f. Marketing environment is uncontrollable
   • g. Zero level channel is the shortest channel
   • h. Promotion supports advertising and personal selling
   • i. marketing has global reach Positioning is what the marketing manager does to the minds of the consumers Paper Code: 76901 Principles of Marketing
2. Q2 a. What do you mean by marketing? Discuss its advantages 8 marks
   • b. Discuss the 4C’s of marketing 7
3. Q2 c. Distinguish between marketing and selling 8 marks
   • d. Explain the PEST Analysis 7
4. Q3 a. “Packaging is a silent salesman” Justify 8 marks
   • b. What do you mean by marketing environment? Explain the importance — 7
   • c. Discuss any two types of marketing research 8
   • d. What is consumer behavior? Explain its features 7
5. Q4 a. What is marketing mix? Discuss its elements 8 marks
   • b. Explain the reasons for failure of new products 7
   • c. Discuss the product life cycle with the help of a diagram 8
   • d. Explain the role of branding in marketing of products 7
6. Q5 a. Discuss the basis of segmenting market 8 marks
   • b. What is positioning? Explain its importance 7
7. Q5 Short Notes: (Any 3) 15 marks
   • i. Discuss the various pricing strategies
   • ii. Explain the factors affecting channel selection of products
   • v. Features of MIS

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