Bachelor of Management Studies (B.M.S.) SEM II 2021 2022 May 2022 MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Multiple choice questions. (All questions are compulsory.) 40 marks
2. Q1 When product performance exceeds customer expectations, the customers are
3. Q2 consists of advertising, sales promotion, personal selling, etc
4. Q3 Promotion in the traditional marketing mix is to be replaced by 1
5. Q4 research covers studying consumer profile and their buying pattern
6. Q5 Marketing decision support system is an important component of
7. Q6 The product is the product of the future 7)A pricing strategy aims at high profit margins in the early stages of product
8. Q8 In case of a firm communication about its goals and interests to the public
9. Q9 is an important element of demographic segmentation
10. Q10 marketing encourages individuals to pass on a marketing message to others
11. Q11 Marketing is a systematic process of identifying _ needs and wants
12. Q12 is a paid form of non-personal promotion of ideas, goods, and services by an
13. Q13 A purpose of CRM is to enhance loyalty
14. Q14 The environment consists of culture, traditions, beliefs, values and lifestyles of
15. Q15 research studies dealers’ contribution in increasing sales
16. Q16 is the impression, which one forms about a certain situation or object
17. Q17 Mass marketing strategy is also called as marketing strategy
18. Q18 is the planning and implementation of programs designed to bring about social
19. Q19 According to Philip Kotler, there are levels of product 20} Market segmentation is the _ activity of a marketer
20. Q2 A) Discuss the 4P’s of Marketing. 5 marks
    • B) Write the distinguish between Marketing and Selling. 5
    • C) Discuss the various Components of Marketing Environment. 10
21. Q3 A) Discuss the advantages of Internet Marketing. 5 marks
    • B) Discuss the Importance of Market Segmentation. 5
    • C) What is Branding? Explain the role of Branding. 10
22. Q4 Write Short notes on: (Any three) 15 marks
23. Q1 4C’s of Marketing
24. Q2 Types OF Marketing Research
25. Q3 Levels of Product
26. Q4 Elements of Promotion
27. Q5 Social Marketing

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