Bachelor of Mass Media (B.M.M.) SEM V 2020 21 Oct 2020-21 Brand Build Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt only 40 out of 50 questions Each Question 1.5 Mark
2. Q3 Student Seat No
3. Q4 Student ID Attempt only 40 out of 50 questions Each Question 1.5 Mark MCQs Total Marks - 60
4. Q5 Which of the following show the importance of branding? It helps reduce the risk in business It helps reduce the stress It helps in planning accounts It helps raise capital
5. Q6 Which of these is a limitation of branding? It requires consistent efforts It helps the company get creative in advertising It increases the demand of the product It leads to constant sales promotion by the company
6. Q7 Which of these is a definition of a Brand given by Philip Kotler? A Brand is an idea A brand is a name, term, sign, symbol, design or a combination of these, that identifies the maker or seller of the product A brand is a set of associations made with the product A brand is the intangible sum of a attributes
7. Q8 Brands help in increasing the revenue and the of the
8. Q9 represents the Timeless Essence of the Brand
9. Q10 Watches from Switzerland can be an example of Country Of Origin Itis one of the Brand Identity Structure
10. Q12 The Trap Occurs when Brand does not communicate to the other stakeholders like
11. Q13 Brand Image is Usually passive and looks to the past whereas brand identity should Obviously Negative or Inappropriate Active and the look to the Future How Customer Perceives the Brand Willing to Create Changes
12. Q14 The features & benefits that the brand offers to its customers are called
13. Q15 The consumers initial perception & expectation of the brands performance is
14. Q16 The way the product is defined by consumers on important attributes & the product occupies a distinctive place in the consumers mind is called Aspecific image or position for a brand is to associate it with a specific use or application is called Positioning by Product attributes Positioning by Price Positioning by usage or application Positioning by Product Class
15. Q18 Astrategy where in the cultural symbols are used to differentiate the brands Positioning by Price Positioning by usage Positioning by Cultural symbols Positioning by Product Class
16. Q19 Select the non-product related attribute of brand personality
17. Q20 Jeep is and durable car because of its weight and design. This is an example
18. Q21 The brand that has a rugged personality
19. Q22 that showcases a daring, imaginative and high spirited personality
20. Q23 Amodel of brand personality that promotes brands as vehicles to express part of
21. Q24 Intel processors in HP laptop are an example of type of co-branding
22. Q25 brand is combined with the existing brand, the brand extension can also be called as
23. Q26 Astrategy that a brand adopts for is by introducing ‘limited edition’ moving the brand down moving the brand up
24. Q27 Astrategy that makes the brand to turn from prestigious to lower cost brands that allows to deliver acceptable quality and features is known as moving the brand up moving the brand down
25. Q28 AMUL is known for milk products and hence has launched butter, ghee, cheese, milk. This is type of brand extension strategy
26. Q29 Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all
27. Q30 The advantage of Multi branding strategy is: To increase shelf presence and retailer dependence in the store To Improve product To decrease internal competition within the firm To have brand ambassador
28. Q31 __is acontractual agreement whereby a company allow another firm to use the brand name, patent, trade secret or other property for a royalty or a fee
29. Q32 In the brand-product matrix all current existing brand are represented in form of rows referred to as:
30. Q33 Under brand hierarchy levels ,Dove Shampoo Hair fall rescue is an example of
31. Q34 Parle recently launched PARLE SANITIZER during Covid 19 . The brand building Fragmentation of Media and Market Short term pressure Proliferation of competitors
32. Q35 ten brand guidelines to build strong brands and to achieve financial goals it is necessary to Invest in Brands
33. Q36 Positioning is done to achieve
34. Q37 Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to Increase occasion for use Help the needy

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