Bachelor of Management Studies (B.M.S.) SEM II 2022 2023 Apr 2023 S PRINCIPLES OF MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 B. State whether the statements are True or False (Any Seven) 7 marks
   • 1. Marketing facilitates satisfaction of human wants
   • 3. Marketing environment is uncontrollable
   • 4. Zero level distribution channel is the shortest channel Consumer behaviour is certain
   • 7. Brand helps to identify one product from the other
   • 8. Promotion supports advertising and personal selling
   • 9. E-Marketing is cost effective Marketing through Twitter and Facebook is Social Media marketing
2. Q2 A. What do you mean by marketing? Explain the features of marketing. 8 marks
   • B. Write the difference between marketing and selling 7
   • C. Explain the scope of marketing. 8
   • D. Discuss the 4C’s of marketing. / Q3. A. Define marketing environment and explain its features. (8) 7
   • B. What do you mean by MIS? Explain features of MIS. C Discuss any two types of marketing research. (8) 7
   • D. Explain importance of behaviour in marketing. At What is target marketing? Explain its importance. (8) 7
   • B. Explain the reasons for failure of new products. 7
   • C. Explain briefly pricing strategies. 8
   • D. Describe the main features of internet marketing. 7
   • A. Explain briefly the types of marketing channels
   • B. Explain important positioning strategies. 7
3. Q5 Write short notes on following (Any three) 15 marks
   • 1. 4P’s of Marketing
   • 2. Micro environment
   • 3. Packing and Packaging
   • 4. Social Marketing

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