Bachelor of Management Studies (B.M.S.) SEM II 2018 19 April 2018-19 PRINCIPLES OF MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 A. Choose the right answer (Any eight) 8 marks
   • 1. Marketing is a systematic process of identifying needs and wants
   • 2. The concept of marketing lays emphasis on conservation of environment
   • 3. The environment studies human population with reference to its size, density,
   • 4. is the process of testing the feasibility of the new product before
   • 5. The starting point of all marketing activities is (price, product, place)
   • 6. is not a stage in Product life cycle (Growth, Decline, Continuity)
   • 7. Brand involves purchasing brand repeatedly over a period of time. (Loyalty,
   • 8. refers to subdividing a larger market into small markets
   • 9. is an important element of behavioural segmentation
2. Q1 B. State whether the following statements are True or False (Any Seven) 7 marks
   • a. Marketing facilitates satisfaction of human wants
   • c. environment is very much necessary for business growth
   • d. Marketing is influenced only by micro environmental factors
   • f. The variables in marketing mix are independent of each other
   • g. Generally, at growth stage, advertising is undertaken to create awareness
   • i. Target market should be adequately profitable
   • j. Under product user strategy, a product is associated with a user
3. Q2 a. What do you mean by marketing? Discuss its functions Discuss the 4C’s of marketing (7 marks) Paper Subject Code: 76901 Principles of Marketing 8 marks
   • Q.P. CODE: 35125
4. Q2 c. Explain the concepts: 8 marks
   • i. Production concept
   • d. Discuss the factors affecting consumer behavior 7
5. Q3 a. Explain the factors in the micro environment of business 8 marks
   • b. What do you mean by marketing environment? Explain the features 7
6. Q3 c. Discuss any two types of marketing research 8 marks
   • d. What do you mean by MIS? Discuss its. importance 7
7. Q4 a. Discuss the various levels of a product 8 marks
   • b. “Sometimes new products fail in the market” Comment 7
8. Q4 c. Explain the steps in new product development 8 marks
   • d. Explain the product life cycle in detail 7
9. Q5 a. What is segmentation? Discuss its importance 8 marks
   • b. Discuss the types of targeting 7
10. Q5 Short Notes (Any three) 15 marks
    • 1. Objective of pricing Importance of branding
    • i. Social Marketing
    • iv. Advantages of e-marketing
    • v. Limitations of internet marketing

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