Bachelor of Management Studies (B.M.S.) SEM II 2017 18 Oct 2017-18 PRIN. OF MARKETING Question Paper - Mumbai University | munotes

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1. Q1 State TRUE or FALSE - Answer (any 08) 1 concept is the traditional concept of marketing 3 are a part of political environment 4 Government Policy is a controllable marketing factor 5 Relationship Management aims at retaining customers 6 The term Marketing Mix was coined by Philip Kotler Maturity stage is the first stage in Product life Cycle 8 is a Silent Salesman 9 Market segmentation divides the entire market in sub markets 10 E-Commerce is cost effective the following - Answer (any 07). 7 8 marks
   • e) Augmented product v) Number of different products in the product line Cash Back & Free Gifts viii) Focuses on enhancing the quality of product
   • i) Social Media Marketing ix) Number of versions of each product in the product line
   • j) Penetration Pricing Strategy x) No middlemen
2. Q2 What do you mean by marketing? Explain the advantages of marketing “Marketing is different than selling” Comment 7 M0132 /M0215 PRINCIPLES OF MARKETING 8 marks
   • Q.P. Code: 08059
   • i. Needs
   • ii. Exchanges
   • iii. Transactions
   • iv. Wants and Demands the four Ps of marketing 7
3. Q3 a. What do you mean by marketing environment? Explain the characteristics of marketing b Distinguish between product research and consumer research 7 p do you mean by consumer behavior? features 8 Discuss the importance of marketing research 7 8 marks
4. Q4 a Discuss the stages in new product development b the role of branding in marketing 7 is a distribution channel? Suggest, with reasons, suitable distribution channel for the following 8 Fruit Juice in Tetra Packs 8 marks
   • ii. Soaps the internal factors affecting pricing policy of a firm 7
5. Q5 What is segmentation? Explain Geographic Segmentation and Demographic Segmentation 8 marks
   • b . Discuss the importance of target marketing 7 Short Notes on (Any 3) 15
   • ii. Significance of e-marketing iii: Need of Relationship Marketing
   • iv. Features of Social Marketing
   • v. Challenges of Internet Marketing

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