B.Com In Banking & Insurance (BCBI) Sem III 2012 2015 2015 CRM. Year 13 1 Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Figures to indicate full ma rks,
   • A. Explein in detail Web enabled approaches to CRAM,
2. Q5 Define traditional approaches to CAM, 7 marks
   • C. Explain what is the Rooe of Globalisation on CRM, 8
   • D. Explain the process framo work. Write a brief note on data mining applications. (8) 7
   • B. What is ? Explain its features. 7
   • C. Explain the components of E-CRM 8
   • D. Explain customer service at Titan industries. 9.3. A. Explein the rules of thumb for conducting a customer satisfaction survey.(8) 7
   • B. and contrast traditional response management with e=marketing 7
   • C. Explain in detail PWC Model of MIE. 8
   • D. What are the customer expectations from present day companies. Write short notes on (ANY : (415) 7
   • a. Tarpedo graph
   • b. principles
   • c. Management

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