B.Com In Banking & Insurance (BCBI) Sem III 2017 2018 Nov 2018 MARKETING ELECTIVES CONSUMER BEHAVIOUR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 <A) State Whether following statements are true or false: (Answer any 8) [O08]
   • 1) Tastes and Preferences of the consumer keep on changing
   • 2) Situational involvement is a state of arousal over a period of time
   • 3) In variety seeking buying behaviour customers do a lot of brand switching
   • 4) Geographic profiling consists of dividing the consumers into various groups on the basis of their social class, lifestyle and personality
   • 5) Nest — II means married couples with children aged 6 -12 years
   • 6) Consumers do not look for reliability in the information obtained by word —of —
   • 7) Culture is not inherited 1.e., it is not in our genes
   • 8) Roger’s proposed a classification of adopters, according to this consumer can be divided into six categories based on the time taken by them to adopt a product
   • 9) Awareness is the first stage in the adoption process
   • 10) Brick and Mortar buyer is one who purchases product through internet
   • B) Match the Columns: (Answer any 7) 3 Food, Water, Air & Very. Practical and precise in theory in particular situation information to family and friends 7
2. Q2 Define Consumer Behaviour. Discuss its features in detail. 15 marks
3. Q2 Discuss the steps in consumer decision making Process. 15 marks
   • Q. P. Code: 22253
4. Q3 Explain the concept of Personality. Discuss the personality traits and its 15 marks
5. Q3 Explain self concept. List the forms of self image and elaborate its advantages. 15 marks
6. Q4 “Social Class influences consumer behaviour’. Do you agree — Justify your 15 marks
7. Q4 Identify the stages involved in family life cycle. 15 marks
8. Q5 a) Explain Innovation Adoption curve with the help of a diagram 8 marks
   • b) Differentiate between E-buyers v/s Brick and Mortar buyers 7
9. Q5 Write Short Notes on: (Answer Any 3) 15 marks
   • a) Influences on E-buying
   • b) Howard Sheth model of Consumer Decision Making
   • c) Nicosia Model of Consumer Decision Making
   • d) Adoption Process
   • e) Innovator’s Profile

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