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Master of Commerce (M.Com.) Part I SEM II 2017 2018 May 2018 I E COMMERCE Question Paper - Mumbai University | munotes

M.COM I MAY 2017 E COMMERCE.pdf
PART I · 140 KB · 1 May 2025

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Older exam May 2018 - I ECONOMICS Semester-end · 2017 2018 → Newer exam May 2018 - I COST AND MGMT ACCOUNTING Semester-end · 2017 2018 →

Questions asked in this paper

  1. Q1 a) Explain the roadmap of E-commerce in India 15 marks
    • b) What are the benefits of E-commerce? Explain the characteristics of Business to Business (B 2 B)
    • d) With help of diagram explain the E-commerce Sales Product Life cycle
  2. Q2 a) Elucidate the various reasons for uilding own website Explain the for (pros) Electronic Data Interchange Highlight the applications to Customer Relationship Management 5 marks
    • d) What are the differences between the Conventional Organization and the E
  3. Q3 a) Discuss the various techniques of E-marketing 15 marks
    • b) Describe the arguments against (cons) online shopping Elaborate the characteristics of E-payment service
    • d) Explain the operational and credit risks of E-payment system
  4. Q4 A) Fill in the blanks with the help of proper option 5 marks
    • 1. The *Zappos’ online shop is famous for
    • a) Shoe c) cosmetics
    • b) Medicines d) Jewellery ig one of the challenges of E-commerce towards customers
    • b) 24x7 d) Best price and deals ( 3. Mr. Giffin and Mr. Riddings discussed type/s of E-CRM in 2002
    • a) Operational Analytical
    • b) Collaborative d) All of these 4, ---------------- advertisements are featuring a headline title destination URL and an
    • 2) Mobile c) AdMob
    • b) Flash d) Reddit
    • 5. The main object of the is to the secrecy of store digital data
    • 2) Disclose c) Protect
    • b) Open d) Verify

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