Master of Commerce (M.Com.) Part I SEM II 2018 2019 Dec 2018 BUSINESS MGT COURSE II PAPER I MARKETING STRATEGICS AND PLANS Question Paper - Mumbai University | munotes

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Questions asked in this paper

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Q2 to the right indicate full marks
Q3 Answer to each question must begin on a new page
Q1 any two of the following questions. 15 marks
- a. Explain various marketing strategies that can be adopted during the introduction stage of the
- b. What are the challenges faced by the marketer in deveiopment of a new product?
- c. State various reasons for the failure of a new product any two of the _ IB
- a. Explain the various factors influencing pricing
- b. What are the different functions of a Wholesaler?
- c. What are the functions that are involved in logistics?
Q3 any two of the following questions. 15 marks
- a. What is Marketing Communication? Discuss the elements involved in the communication process
- b. State and explain the elements of Integrated Marketing Communications
- c. Explain various sales promotion tools used by the marketer while promoting a product
Q4 any two of the following questions. 15 marks
- a. Explain how telemarketing is becoming one of the recent trends in marketing practices
- b. Elaborate on the current company capabilities that directly contribute to the customer yalue
- c. Discuss the various types of marketing control Paper Subject Code: 66612 Business Management I - Marketing Strategies and plans
- Q. P. Code: 39415

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