Master of Commerce (M.Com.) Part I SEM II 2017 2018 May 2018 E COMMERCE Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Figures to the indicate full marks Q Explain the roadmap of E-commerce in India 15
   • b) What are the benefits of E-commerce?
   • c) Explain the characteristics of Business to Business. (B 2 B)
   • d) With help of diagram explain the E-commerce Sales Product Life cycle
2. Q2 a) Elucidate the various reasons for building own website 15 marks
   • b) Explain the arguments for (pros) Electronic Data Interchange (EDI)
   • c) Highlight the applications to Customer Relationship Management
   • d) What are the differences between the Conventional organization and the E
3. Q3 a) Discuss the various techniques of E-marketing 15 marks
   • b) Describe the arguments against (cons) online shopping
   • c) Elaborate the characteristics of E-payment service
   • d) Explain the operational and credit risks of E-payment system
4. Q4 A) Fill in the blanks with the help of proper option 5 marks
5. Q1 The ‘Zappos’ online shop is famous for --------------product
   • a) Shoe c) cosmetics
   • b) Medicines d) Jewellery 1s one of the challenges of E-commerce towards customers
   • b) 24x7 d) Best price and deals
6. Q3 Mr. Giffin and Mr. Riddings discussed --------------- type/s of E-CRM in 2002
   • a) Operational c) Analytical
   • b) Collaborative d) All of these advertisements are featuring a headline title destination URL and an
   • a) Mobile c) AdMob
   • b) Flash d) Reddit
7. Q5 The main object of the encryption is to --------------- the secrecy of store digital data
   • a) c) Protect
   • b) Open d) Verify
   • Q.P. Code :09970
   • B) State whether the following statements are True or False 05
8. Q1 India first came into commercial interaction with the online E-commerce via the
9. Q2 Many of the people just visit the web page but do not necessarily purchase
10. Q3 HTML is stand for Hyper Text Marketing Language
11. Q4 Linking objectives business strategies is one of the steps in online marketing
12. Q5 Defacing of website means store data and files in the website
    • C) Match the Column 05
13. Q1 MILNET a) New technology in E-commerce
14. Q2 Drone delivery b) Attack on Military Installation
15. Q3 Payment Gateway c) Military part of Network
16. Q5 Secure Socket Layer (SSL) e) Participants in SET Protocol
17. Q4 Short Notes (any Three)
18. Q1 Hacking
19. Q2 Protection of cyber consumer in India
20. Q3 Security Issues in E-commerce
21. Q5 Benefits of electronic signature
    • Q.P. Code :09970
22. Q3 2oog ------------- Tal
    • Q.P. Code :09970

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