Master of Commerce (M.Com.) Part I SEM II 2017 2018 Nov 2018 BUS. MGT. COURSE II MARKETING STRATEGIES & PLANS Question Paper - Mumbai University | munotes

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Older exam Nov 2018 - CORPORATE FIN Semester-end · 2017 2018 → Newer exam Nov 2018 - BUS. MGT. COURSE II MARKETING STRATEGIES & PLANS Semester-end · 2017 2018 →

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Q2 Figure to the right indicate full marks
Q3 Answer to each question must begin on a new page
Q1 Answer any two of the following questions
- a. Discuss the consumer adoption process. 15
- b. What are the challenges likely to be faced in new product development?
- c. Explain the marketing strategies to be adopted during the introduction and growth stage of product
Q2 Answer any two of the following questions. 15 marks
- a. Discuss the reasons for initiating price changes by the company
- b. Explain the following in brief:
- i. Functions of wholesaler
- ii. Any two pricing methods
- iii. Logistics
- c. What is meant by retailing? Explain its functions Answer any two of the following questions. 15
- a. What are the objectives of Integrated Marketing Communication campaign?
- b. Explain the following in
- i. Advertising
- c. Analyze the recent trends that are witnessed today with reference to Integrated Marketing Answer the any two of the following questions 15
- a. Elaborate on the techniques used for marketing control Explain the following in brief:
- i. Social marketing
- ii. Telemarketing
- c. the role of e-commerce in modern marketing practices
- Q.P. Code :04954 Please check whether you have got the right question paper
Q2 Scat
- ii. fad

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Master of Commerce (M.Com.) Notes Master of Commerce (M.Com.) Syllabus

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