BCom TY BCom Sem 5 BCom Sem 5 (2018 2019) May 2019 Commerce V Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q1 (A) Select the most appropriate answer from the options given below (Any Ten) 10 marks
2. Q1 concept of Marketing aims at making the product widely available
   • a) Production b) Exchange
   • c) Relationship d) Holistic
3. Q2 is one of components of Marketing Information System
4. Q3 Usage rate is one of the bases of Market
   • a) Channel b) Distribution
   • c) Segmentation d) None of these
5. Q4 During stage, the product is launched in the market
   • a) Introduction b) Growth
   • c) Maturity d) Decline
6. Q5 is a strategy when a firm uses an existing brand name to introduce a product in a different product category
7. Q6 internal factor influences pricing of the product
   • a) Demand b) Cost
   • c) Competition d) Consumer Manufacturer to customer distribution channel is called as
   • c) Two- level Channel d) None of these
8. Q8 is one of the elements of promotion
   • a) Transport b) Warehousing
   • c) Packaging d) Logistics
9. Q9 is a step in personal selling
10. Q10 Consumer organizations assist individual customers in
    • c) Product selection d) None of these
11. Q11 In rural marketing most of the rural customers prefer to make payment by
    • c) Cash d) None of these
12. Q12 Marketing Manager of a global firm does not face challenge
    • c) Communication d) None of these
    • (B) State whether the following statements are true or false: (Any Ten) 10
13. Q1 Branding is one of the important functions of Marketing
14. Q2 Market Research emphasizes on accurate data collection and critical analysis
15. Q3 There are four patterns of target market selection
16. Q4 Gratitude is one of the parameters in the service positioning
17. Q5 For effective product designs managers need not to conduct marketing research
18. Q6 Label performs the function of an information tag
19. Q7 Long channels of distribution are most suitable when there are few customers concentrated in particular area
20. Q8 Public Relation is an important element of IMC
21. Q9 Supply Chain Management part of logistics
22. Q10 The word ‘ethics’ is derived from the Latin word ‘ethnic’
23. Q11 Viral marketing is one of the forms of digital marketing
24. Q12 Cloning is a marketing Strategy adopted by market leaders
25. Q2 Answer ANY TWO of the following: 15 marks
    • a) Define Marketing. Explain its functions
    • b) What is Data Mining? Explain the importance of Data Mining
    • c) Explain the various bases of Market segmentation
26. Q3 Answer ANY TWO of the following: 15 marks
    • a) Discuss the various stages in Product Life Cycle
    • b) Explain the importance of service positioning
    • c). Elaborate on the various pricing strategies
27. Q4 Answer ANY TWO of the following: 15 marks
    • a) Explain the various factors influencing the selection of Channel of Distribution
    • b) Define Integrated Marketing Communication. Explain its scope
    • c) What are the different components of Sales Management? Answer ANY TWO of the following: (15)
    • a) Explain the competitive strategies for Market Challengers and Market Nichers
    • b) Explain the importance of Green Marketing
    • c) Describe the reasons for failure of brands in India with suitable examples
28. Q6 Write short notes on ANY FOUR of the following: 20 marks
    • b) Market Targeting
    • c) Packaging
    • d) Skills required for effective selling
    • e) Unethical practices in Marketing
    • f) Careers in Marketing
29. Q3 at af Um
30. Q31 a) ae
31. Q31 TED
32. Q2 ax

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