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BCom TY BCom Sem 5 2022 2023 Nov 2023 COMMERCE PAPER V M.H.R.M MARKETING Question Paper - Mumbai University | munotes

T.Y.B.COM SEM V NOV.22 CHOICE BASED COMMERCE PAPER V M.H.R.M MARKETING (PD 24 NOV.22).pdf
TY BCOM · 1 May 2025

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Older exam Nov 2023 - COMMERCE V Semester-end · 2022 2023 → Newer exam Nov 2023 - BUSINESS ECONOMICS V Semester-end · 2022 2023 →

Questions asked in this paper

  1. Q1 Answer any two of the following. 15 marks
    • a) What is marketing? Explain its importance
    • b) Discuss the evolution of Marketing Concept
    • c) What is Social marketing? Bring out its significance
  2. Q2 Answer any two of the following. 15 marks
    • a) What is a Marketing Information System? Explain its components
    • b) Explain the Consumer Buying Decision Process
    • c) Discuss the importance of Market Segmentation
  3. Q3 Answer any two of the following. 15 marks
    • a) Marketing Mix? State its importance in marketing a product
    • b) Explain various factors influencing Branding
    • c) Discuss the significance of Pricing Decisions for a business
  4. Q4 Answer any two of the following. 15 marks
    • a) What is Physical Distribution? What are the factors affecting the selection of the
    • b) What do you mean by Sales Promotion? Explain briefly various techniques of Sales
    • c) What is Integrated Marketing Communication? Discuss the features of it
    • a) Select the appropriate option and Fill in the blanks. 5
  5. Q1 Product planning implies devising —-- for the markets
  6. Q2 —-- is the basis of behavioural segmentation
  7. Q3 means the value of a brand in the market
  8. Q4 Under pricing strategy, a high price is charged in the beginning
    • a) penetration constant
  9. Q5 Marketing Channel is also called Zero Level Channel
    • b) State Whether the following statements are true or false. 5
  10. Q1 Green marketing is the marketing of eco-friendly products
  11. Q2 Understanding Consumer behaviour is a difficult task
  12. Q3 Sales promotion techniques are incentives given by the seller to promote the sale of the
  13. Q4 Advertising is a non-paid form of communication
  14. Q5 Third party delivery channel involves outsourcing of the distribution function
    • c) Match the following pairs 5
  15. Q1 Sales Promotion a) Resolves conflict in Distribution
    • f) Research Stage
    • g) Focus on Small segment
    • a) at
    • H) at S)
  16. Q3 (Promotion)
  17. Q3 (Niche) H)

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