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BCom TY BCom Tybcom Others B Com Marketing And Human Resource Mgt. Course Old Pattern Year Question Paper - Mumbai University | munotes

Tybcom Others Question Paper.pdf
TY BCOM · 3.2 MB · 1 May 2025

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Older exam Direct And Indurect Tax Semester-end · tybcom others → Newer exam B Com . Mgt Accounting. Course Old Pettern Year. r Semester-end · tybcom others →

Questions asked in this paper

  • (3) Figures to the right indicate full marks
  1. Q1 Write short notes on (any two) 10 marks
    • (b) Techniques of CRM
    • (c) Role of advertising
    • (d) Internet Marketing Read the following case and answer the questions given below For Adidas, London is a key focus for sportswear market, for both performance sportswear and sports fashion. This market sets more trend than anywhere else in the country. London Olympics 2012 gave Adidas a platform to target this audience a global reach: The sponsorship deal obtained by Adidas was the broadest set sportswear rights in Olympic history. It became the official Sportswear partner of the London games and the exclusive Licensee of all branded and event branded clothing — From these rights Adidas set four key marketing objectives : To ensure clear association as sportswear partner To engage and excite the 14-19 year old audience in order to drive brand e To deliver a licensed product return on Investment To become the most talked sports brand in 2012
  2. Q1 How did Adidas rose to a global reach ?
  3. Q2 Explain role of brand positioning in developing Adidas as global brand
    • 6. Define HRM. Explain the functions What is recruitment ? Discuss steps
    • 7. Define HRD. Explain scope of HRD OR iques of in the various techniques oI p What is performance appraisal ? Explain th
    • 8. Define Leadership. Explain traits of an effec What is employee morale ? Discuss the importance 0 ploy
    • 9. What is HR Audit ? Explain its scope What is Team Building ? Explain the importance of team
    • 10. Write short notes on (any two) :—
    • (a) Induction,
    • (c) McGregor’s Theory of motivation
    • (d) Employee participation and empowerment ; Read the following case and answer the question given below ;— = Aakash Industry is producing electrical goods. Recently they introduced. electrical ‘ motors. It needed one Electrical Engineer to look after the new plant. The.company j advertised for the post of Chief Engineer where existing engineers were also allowed = The company used the techniques of preliminary interviews, tests and final interview and finally selected Mr. Sastri, employeed in the existing plant of the company fourth in the list of Assistant The co. served the appointment order to Mr. Sastri as Chief Engineer and he joined: But his other three seniors in the existing plant moved the court of Law contesting that the selection of Mr. Sastri is not valid as he is not the senior among the engineers in the existing plant What would be the Management version in this case ?
    • (b) Is it a case of Selection or promotion ? Justify
    • (2) set

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