BCom TY BCom Sem 5 2022 2023 Nov 2023 COMMERCE V Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 ALL QUESTIONS ARE COMPULSORY
2. Q2 MARKS ARE INDICATED AGAINST EACH QUESTION
3. Q1 (A) Select the most appropriate answer from the options given below (ANY TEN) 10 marks
4. Q1 concept of marketing aims at balancing between profit, customer satisfaction and society’s welfare
   • a) Production b) Marketing
   • c) Selling d) Societal
5. Q2 Marketing Decision Support System is an important component of
6. Q3 is an important element of Demographic Segmentation
   • a) Age b) Culture 4, A passes through different stages or phases during the lifetime
   • a) Plan b) Product
   • c) Market d) Promotion
7. Q5 Service sector faces challenges due to
   • a) Quality b) Productivity
   • c) Efficiency d) Intangibility
8. Q6 Both cost oriented factors and market oriented factors influence
   • a) Pricing b) Promotion
   • c) Placement d) Branding
   • a)Time b) Place
   • c) Form d) Possession
9. Q8 is a form of consumer —oriented promotion techniques
10. Q9 is the first step in personal selling
    • a) Presentation b) Approach
11. Q10 Identifying the weakness of the competitor and attacking is called as
    • c) By pass attack d) Encirclement attack
12. Q11 packets help in increasing sales in rural markets
    • a) Elegant b)Sophisticated
    • c) Large d) Sachet 12.Seeking protection against harmful goods is Right to
    • a) Safety b) be heard
    • c) education d) redressal
    • (B) State whether the following statements are True OR False: (ANY TEN) 10
13. Q1 Exchange concept is the oldest concept of Marketing
14. Q2 Marketing Research is a one-time activity
15. Q3 Ina single segment concentration strategy, the company selects a specific single market segment and offers a single product to that segment
16. Q4 A company adopts the same marketing mix for all the products
17. Q5 The main objective of penetration pricing is to capture a large market share
18. Q6 Ease in identification is one of the essentials of good packaging
19. Q7 Channel of distribution creates only place utility
20. Q8 Advertising is a personal tool of communication
21. Q9 Objection handling is one effective skill in personal selling
22. Q10 Lowering the price to restrain competition is known as skimming the cream
23. Q11 VOICE is the name of a Multinational firm
24. Q12 Copying something of the leader is known as imitating strategy
    • Q.No.2 Answer ANY TWO of the following: 15
    • a) What do you mean by Marketing? Explain its Features
    • b) Discuss the process of Marketing Research
    • c) What is Consumer Behaviour? Discuss briefly various factors influencing
    • Q.No.3 Answer ANY TWO of the following: 15
    • a) What is Product Life Cycle? Explain how to manage different stages in the Product
    • b) What are various strategies of product positioning?
    • c) Explain different objectives of pricing
    • Q.No.4 Answer ANY TWO of the following: 15
    • a) Define the concept of Physical Distribution. What factors influence Physical
    • b) Define Promotion-Mix. Discuss the elements of Promotion-Mix
    • c) Define the concept of Sales Management. Discuss components of Sales
    • Q.No.5 Answer ANY TWO of the following: 15
    • a) Explain the role of consumer organizations in protecting consumers
    • b) Explain the marketing strategies effective in Rural marketing
    • c) What are the skill sets needed for career in marketing?
    • Q.No.6 Write short Notes (ANY FOUR) 20
    • a) Strategic Marketing
    • b) Data Mining
    • c) Brand Equity
    • d) Importance of Service Positioning
    • e) Personal Selling
    • f) Digital Marketing
    • (2) Ut
    • (a). At eT)

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