BCom TY BCom Sem 5 2023 2024 Oct 2024 COMMERCR V Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate full marks

1. Q1 A) Fill in the blanks with appropriate options given below. (Any Ten) 10 marks
2. Q1 concept of marketing adopts product excellence
   • a) Production b) Selling
   • c) Marketing d) Product
3. Q2 is related to systematic gathering, recording and analyzing of data about problems relating to marketing of goods and services
4. Q3 A market is a small market segment
   • a) Mini b) Micro
   • c) Niche d) Tiny
5. Q4 Repetition and recommendation of product results in
6. Q5 means creating a distinct image of a product
   • a) Segmentation b) Promotion
   • c) Positioning d) Penetration
7. Q6 is the internal factor affecting Pricing
   • a) Consumers b) Competition
8. Q7 Under channel, the producer sells the product to the consumer without involving
   • a) Direct b) Indirect
   • c) Horizontal d) vertical
9. Q8 refers to integrating various methods of promoting a product
   • a) Pace b) IMC
   • c) Productivity d) Publicity
10. Q9 involves face to face communication and demonstration of product
    • a) Advertising b) Publicity
11. Q10 A consumer has a right to be
    • a) neglected b) heard
    • c) seen d) disregarded
12. Q11 Promotion of biodegradable products is an example of marketing
    • a) Green b) Social
    • c) Rural d) Digital
13. Q12 may be a reason for brand failure
    • c) Market targeting d) Lack of CRM
    • B) State Whether the following statements are True or False. (Any Ten) 10
14. Q1 The societal marketing concept considers society's long-term best interests along with the
15. Q2 satisfaction of customers' wants and needs
16. Q3 Marketing Research plays an essential role in creating customer satisfaction
17. Q4 Perception is a psychological factor affecting consumer behavior
18. Q5 Marketing mix is a consumer oriented activity
19. Q6 Intangibility is one of the challenges in service positioning
20. Q7 Competition is an internal factor affecting pricing decisions
21. Q8 Channels of Distribution create only place utility
22. Q9 Integrated Marketing Communications (IMC) does not include Public Relations
23. Q10 Prospecting is the first step in Personal Selling
24. Q11 Consumer organisations protect the interest of producers
25. Q12 Refillable or reusable packaging can be an effective rural marketing strategy
26. Q13 Reasonable price is one of the factors contributing to the failure of brands in India
27. Q2 Answer ANY TWO of the following: 15 marks
    • a. Define Marketing. Explain its functions in detail
    • b. What is the Marketing Information System (MIS)? Explain components of MIS
    • c. Describe the Benefits of Market Segmentation
28. Q3 Answer ANY TWO of the following: 15 marks
    • a) Elaborate the concept of Product Life Cycle
    • b) What is Product Positioning? Explain strategies involved in Product Positioning
    • c) Explain various Pricing Strategies Answer ANY TWO of the following: (15)
    • a) Explain the various components of Supply Chain Management
    • b) What is Promotion? Explain the importance of Promotion?
    • c) What are the different components of sales management?
29. Q5 Answer ANY TWO of the following: 15 marks
    • a) Explain the various strategies of Market Leader and Market Challenger
    • b) Discuss the importance of green marketing
    • c) Elaborate various career options available in marketing
30. Q6 Write short notes on ANY FOUR of the following: 20 marks
    • a) Importance of Marketing
    • c) Essentials of a Good Package
    • d) Skills required for Effective Selling
    • e) Role of Consumer Organizations
    • f) Factors contributing to the success of a Brand
31. Q8 Ta
32. Q2 stem
33. Q2 ae
34. Q3 SATS,
    • a) IMC
35. Q3 eH
    • a) (Promotion ) Tat

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