MCom Part II SEM IV 2022 2023 Jun 2023 BUSINESS STUDIES MANAGEMENT OF BUSINESS RELATIONS Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 Answer the following (Any two) 15 marks
   • a) Discuss the need & importance of business relations. 8
   • b) Who is a business relation manager? Discuss the essential qualities of a business
   • c) Write a detailed note on the impact of communication on business relations 8
   • d) Elucidate the trends observed in the field of business relations with special reference to the changing organizational setups. (07)
2. Q2 Answer the following (Any two) 15 marks
   • a) Define CRM and explain its importance. 8
   • b) Explain the benefits of CRM. 7
   • c) What is Customer Loyalty and how can be customers be converted to loyal customer?
   • d) Elaborate the process of Successful CRM implementation. 7
3. Q3 Answer the following (Any two) 15 marks
   • a) What is employee relationship Management? Explain in brief approaches to Employee Relations. (8)
   • b) Explain the key drivers for shifting from industrial relations to employee relations. 7
   • c) What is ERM? What are the Essentials of an Effective ERM? 8
   • d) What are the Factors Influencing Employee Relationship Management? 7
4. Q4 A) Fill in the blanks by choosing the appropriate options given below. 5 marks
   • 1. Sales automation is the example of __ type of CRM relationships with community leaders are strategies to improve relations
   • 3. Stakeholder is a collaborative process of research, debate, and discussion drawing conclusion from multiple perspectives
   • 4. is not an objective of Employee Relationship Management
   • 1) To intensify conflicts at work place 2) Value addition of human capita
   • 3) Reduction in cost centres 4) Establish democratic system
   • 5. is a feeling of injustice at the workplace Paper Subject Code: 67522 Business Studies (Management): Management of BusinessRelations
   • B) State whether the following statements are true or false 5
   • 1. Recruitment is an example of Employee Relationship Management strategy
   • 3. Stakeholders want to deal with businesses which are unethical
   • 4. CRM refers to managing the relations between the various employees in an
   • 5. Press & Media is a type of internal stakeholder
   • C) Match the following 5
   • 1. Shareholders loyalty a) Compiling data related to client
   • 4. Operational approach d) Challenge of employee relation
   • 5. Trend business relation e) Aim of CRM
5. Q4 Write short notes on ( Any three). 15 marks
   • a) Strategies to improve community relations
   • b) Secondary stakeholders
   • c) Role of business in social development
   • d) Need to maintain investor relations
   • e) Enhancing shareholders loyalty and retention Paper Subject Code: 67522 Business Studies (Management): Management of BusinessRelations
   • c) are 8
   • a) CRM care 8
   • b) Wer 7
   • d) SHAN 7
   • 1) 2) 3) 4) dom Paper Subject Code: 67522 Business Studies (Management): Management of BusinessRelations
   • 1. a) Ser
   • H) AT
   • 3) fret

Read from the scan above, so a character or two may differ. The scan is the original.