MCom Part II SEM IV 2017 18 May 2017-18 INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q1 Answer any two of the following: 15 marks
   • (a) Explain the various product planning strategies in international market are the steps included in the new product development in international market?
   • (c) Write a note on international Product Life Cycle
2. Q2 Answer any two of the following: 15 marks
   • (a) Elaborate on indirect marketing channels of distribution in foreign markets
   • (b) Describe the global manufacturing strategies
   • (c) Explain in briefly the concept and features of inventory management
3. Q3 Answer any two of the following: 15 marks
   • (a) Explain the importance of sales promotion in the international marketing are the objectives of in the international product promotion?
   • (c) Write a note on brand building in international market
4. Q4 Answer any two of the following: 15 marks
   • (a) Comment on the new foreign Trade Policy 2015-2020
   • (b) Explain the various documents used for export at international level
   • (c) What is-export risk insurance? Explain in detail
   • Q.P. Code :08959 Please check whether you have got the right question paper

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