MCom Part II SEM IV 2022 2023 Jun 2023 BUSINESS STUDIES RETAIL MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate marks

1. Q1 a) Explain the Scope of retail business. {8}
   • b) Explain the format of retailing in brief. {7}
   • c) Highlight the recent trends in retail business. {8}
   • d) Elaborate the ethical elements in Retail Business. {7}
2. Q2 a) Discuss Retail Life Cycle with the help of diagram. {8}
   • b) What are the significance of CRM in Retail business? {7}
   • c) Outline the concept of Customer service as a part of Retail Strategy. {8}
   • d) Explain the different challenges faced by HR in Retailing. {7}
3. Q3 What are the the importance of location in Retail business? {8}
   • b) Explain the process of Merchandise buying. {7}
   • c) State the different types of Layouts with reference to retail store. {8}
   • d) Explain in brief different elements of store design. {7}
4. Q4 the blanks with an appropriate choice given below each questions. {5} 1 is the final business in a distribution channel
   • a) Manufacturers
   • b) Wholesalers
   • c) Retailers
   • d) Distributors 2 retail sectors are holding the larger share of the retail market in India
   • a) Unorganized
   • b) Small
   • c) Organized
   • d) Large 3 is the last stage of the Retail Life Cycle
   • a) Introduction
   • b) Maturity
   • c) Growth
   • d) Decline 4 In Single -brand product retailing is the FDI limit 5 is NOT a part of Non Store Retailing
   • b) Mail orders
   • c) Tele Marketing
   • d) Automated Vending
   • b) Match the column {5} State the following is TRUE or FALSE {5}
5. Q1 Breaking bulk is one of the activities of a retailer
6. Q2 Retailing creates Place and time utility
7. Q3 Relationship Marketing focuses on one-time sale of product
8. Q4 The storefront is a reflection of the personality of the store
9. Q5 IT is easy for retailer to change locations every now and then notes (Any 3 of the following) {15}
10. Q1 a Career
11. Q3 Green Retailing
12. Q4 Grid layout
13. Q5 Visual Merchandising Please check whether you have got the right question paper
    • a) (CRM) Se?
14. Q3 fe ome
15. Q2 dos

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