BA Culinary Arts SEM V 2023 2024 Dec 2024 CULINARY ARTS STRATEGIC MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• NOTE: 1) Please check whether you have got the right paper
• 4) Figures to the right indicate full Marks

1. Q1 A the blanks 5 marks
   • 1. Word strategy comes from word Strategos. (Greek, Roman, Hebrew)
   • 2. One of the reasons for strategies to fail is . (Ample of budget,
   • 3. is included in external environment. (staff, Research & Development,
   • 4. These two brands in Hospitality underwent merger and acquisition. (Taj
   • 5. This style of leadership strictly follows organizational rules and regulations
   • B. Match the following marks) Top level strategy Stars, Cash cows, Dogs & Question marks Business level strategy Purpose an organization strives for
   • C. Define the following 5
   • 1. Mission
   • 2. Business model
   • 3. Strategic management
   • 4. Strategic implementation
   • 5. Expansion strategy
2. Q2 Answer any three of the following questions: 15 marks
   • 1. Explain the various levels of strategy?
   • 2. What are the steps in strategic management process? Explain each in short
   • 3. Explain the benefits of strategic management?
   • 4. Differentiate between goals and objectives
   • 5. Explain the features of business environment
   • 6. Discuss any two external environmental factors that affect business decisions
3. Q3 Answer any three of the following questions: 15 marks
   • 1. Explain concentric and conglomerate diversification with examples
   • 2. What is divestment? What are the reasons for divestment?
   • 3. Explain cash cows and stars of BCG matrix
   • 4. Discuss the factors that affect strategic choice?
   • 5. Explain the terms Market development & Product development
   • 6. Explain the difference between mergers and takeovers
4. Q4 Answer any three of the following questions:
   • 1. Explain the process of strategic evaluation
   • 2. Explain the importance of strategic evaluation and control
   • 3. Explain the role of a leader in Strategic implementation
   • 4. Explain the different styles of leadership
   • 5. Why are business ethics important in any organization?
   • 6. Discuss the importance of corporate culture?
5. Q5 Write short notes on the following (Any three)
   • 1. Scope of mission
   • 2. PEST analysis
   • 3. SWOT analysis
   • 4. Combination strategy

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