B.A. (Culinary Arts) SEM V 2022 2023 Sep 2023 STRATEGIC MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q1 A the blanks marks)
   • 1. Strategic decision making is the primary task of
   • 2. SBU’s are also known as
   • 3. As per Derek Abell, a has three dimensions of Who, What and How
   • 4. There is more risk in this strategy than the others
   • 5. Strategic evaluation process has steps
   • B. Match the following (O05 marks) SWOT How the business makes money Winding up of business
   • C. Define the following 5
   • 1. Vision
   • 2. Internal environment
   • 3. Business model
   • 4. Merger
   • 5. Strategic management
2. Q2 Answer the following: 15 marks
   • 1. What are the various features of strategy?
   • 2. Explain the process of strategic management
   • 3. What are the various levels at which strategies are prepared?
   • 4. What are objectives? What are its characteristics?
   • 5. What is a vision? What are benefits of good vision?
   • 6. What are the techniques of Environmental analysis?
3. Q3 Answer the following (Any three) 15 marks
   • 1. Explain horizontal integration with its advantages
   • 2. What is product development?
   • 3. What is turnaround strategy? Why is it needed?
   • 4. What is a joint venture? What are its advantages?
   • 5. Explain merger and acquisition
   • 6. List and explain the factors affecting strategic choice
4. Q4 Answer the following (Any three)
   • 1. What are the characteristics of strategic evaluation and control?
   • 2. Explain any two types of leadership in short
   • 3. What is corporate culture?
   • 4. Discuss any two issues in strategic implementation
   • 5. Explain the importance of strategic evaluation and control
   • 6. Discuss the importance of Business ethics in any organization
5. Q5 Write short notes on the following (Any three) 15 marks
   • 1. Business environment
   • 2. SWOT analysis
   • 3. BCG matrix
   • 4. Diversification

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