Bachelor Of Mass Media (BMM) SEM IV 2019 20 Oct 2019-20 ATKT MMR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 “Sex appeal is unnecessary in many advertisements.” do you agree with the statement? Give support of your answer 15 marks
2. Q2 What points would you take into account while preparing advertising budget. 15 marks
   • a) How does Adverting affect the society. 8
   • b) Point out the limitations of advertising. 7
3. Q3 An advertising agency acts as an advisor and consultant of its clients. Explain the statement. 15 marks
   • a) Explain DAG MAR model 8
   • b) What are the effects of advertising on economy? 7
4. Q4 Explain the concepts (Any 5) 15 marks
   • a) Media brief
   • b) Illustration
   • c) Traffic Controller
   • d) Thumbnail
   • f) White space
   • g) Sponsorship
5. Q5 Short Notes On (Any 3) 15 marks
   • a) AIDA model
   • c) Pre-testing
   • d) Personal selling Intro to advt./sem IV ATKT choice base/Oct 2019 /75 marks/2 1/2
   • 31) DAGMAR HAT?

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