Bachelor Of Mass Media (BMM) SEM IV 2017 18 2017-18 INTRO. TO ADVERTISING (ENG) Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Explain the growing importance of social media in the advertising mix of products targeted at the youth. (5)
2. Q2 A. what is advertising? Discuss the growth and development of advertising in India, 8 marks
   • B. Explain features and characteristics of advertising. 7
   • C. Discuss the elements of copy writing and the types of ad copy. 8
   • D. Discuss details of a marketing brief. 7
3. Q3 A. Discuss functions of each of the following departments of an agency in brief. 15 marks
4. Q2 Media department
5. Q3 Creative department
   • B. Define the role of advertising in the marketing mix 8
   • C. Discuss the points of criticism of advertising. 7
6. Q4 A. Outline the advertising strategy steps. 8 marks
   • B. Define IMC and list down its tools. 7
   • C. Outline the importance of product and media research. 8
   • D. Discuss Copy brief. 7
7. Q5 Short notes. (Any 3) issues in advertising 15 marks
8. Q2 budget
9. Q3 of an ad
10. Q5 of advertising
11. Q1 wear
12. Q2 ae
13. Q3 (Layout)

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