Bachelor Of Mass Media (BMM) SEM IV ATKT MASS MEDIA RESEARCH Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All Questions are compulsory
2. Q2 Mention the question number properly and neatly
3. Q3 Answer the questions in the sequence given in the question paper
4. Q1 CASE STUDY
   • a. the central tendency of Data. Calculate Mode, Mean, Median, and Range of the following: 10
   • b. Explain what is Standard deviation, skewness and kurtosis. 5
5. Q1 Answer the following:
   • c. What is Research? Why it’s importance and its role in the field of Mass Media. 8
   • d. Enumerate the Direct Effects of the Mass Media witha help of any contemporary issue covered by Media
6. Q2 Answer the following:
   • a. Explain probability and non probability methods of Sampling. 8
   • b. Explain the Structure of Research Report in Brief. 7
7. Q2 Answer the following:
   • c. What is literature review? Highlight the role of literature review in the research process. 8
   • d. Explain Qualitative Research its features in detail. 7
8. Q3 Answer the following:
   • a. Discuss the various projective techniques used while conducting a research. 8
   • b. Explain Content Analysis. Enumerate step by step procedure to conduct Content Analysis. 7
9. Q3 Answer the following:
   • c. Write on different scales used for measuring Attitudes. 8
   • d. What is tabulation? Discuss various types of tabulation. 7
10. Q4 Answer the following:
    • a. _ Explain interview as.a technique of data collection. 8
    • b. What is data processing? What are the different methods of data processing? 7
11. Q4 Answer the following:
    • c. Semiotic Approach to construct meanings. What do you mean by denotations and connotations? 8
    • d. Explain the various types of primary data collection methods available to a researcher. 7 5.Explain Any3 of the following. 15
    • b. Quantitative research
    • d. Plagiarism
    • Q.P. Code: 34944
12. Q2 Scar
13. Q2 Teer
    • H. Tad
    • Q.P. Code: 34944

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