Bachelor Of Mass Media (BMM) SEM IV 2018 19 April 2018-19 INTRO. TO ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Write target audience for the above case study. 5 marks
2. Q2 Which media channels can be used by ‘More’ supermarket? 5 marks
3. Q3 Support marketing strategy with any two IMC tools. 5 marks
4. Q2 A. Write a note on agency structure and the functions of advertising agency in detail. 15 marks
   • B. What are the various methods of defining advertising budget? 8
   • C. Write a note on client-agency relationship. 7
5. Q3 A. Define marketing brief. Write a detail note on marketing brief. 8 marks
   • B. Explain the 3 stages of buying behaviour. Evaluate with AIDA model. 7
   • C. What are the various functions of advertising? 8
   • D. What are the effects-of advertising on society? 7
6. Q4 A. Explain the importance of pretesting. What are the various methods of pretesting of the
   • B. Discuss in detail the elements of copywriting. 7
   • C. What is concept testing? What are the methods of concept testing? 8
   • D. What is IMC? What are the varicus IMC tools? j Paper Subject Code: 78705 Intrioduction to Advertising N 7
7. Q5 Write short notes. (any 3 out of 5) 15 marks
8. Q2 Advertising Strategy
9. Q3 SM’ of advertising
10. Q4 DAGMAR
11. Q5 Importance of visualisation in ads Paper Subject Code: 78705 Intrioduction to Advertising Trinathre at ad ar
    • a. ade a 5 Paper Subject Code: 78705 Intrioduction to Advertising
12. Q4 a, oft fafaer dare (IMC) are ? 7 8 marks

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