Bachelor Of Mass Media (BMM) SEM I 2017 18 March 2017-18 FOUNDAMENTAL OF MASS COMMUNICATION Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All questions are compulsory
2. Q2 Give examples where ever necessary Explain any of the 5 concepts given below: (15)
   • a. Information superhighway
   • b. Impact of Mass Media on Culture
   • c. Functions of Mass Media
   • d. Hub Model
   • e. Folk Media
   • f. Broadcast Media
   • g. Social Media
3. Q2 Answer the following:
   • a. Describe the barriers in communication with suitable examples 8
   • b. Analyze the nature of the opportunity offered by the following tools of mass
   • i. Television
   • ii. Film
4. Q2 Answer the following:
   • a. Explain with example gate keeping model 8
   • b. Write a short note any one social reformer of your choice who has successfully mobilized the masses for a social cause
5. Q3 Answer the Following:
   • a. Who according to you is a good political communicator? Explain by giving instances in which she/he connected with the masses (8)
   • b. is convergence of media? Explain with special reference to cultural
6. Q3 Answer the Following: a, Differentiate between group communication and public communication (8)
   • b. Describe the impact of Mass Media on Youth & Development 7
7. Q4 Answer the following:
   • a. List the advantages of social media and give examples for the same. 8
   • b. Discuss the difference between magazines and newspapers 7
8. Q4 Answer the following:
   • a. Explain the importance of the Internet as an interactive medium 8
   • b. Which medium according to you is the most impactful and why? 7
9. Q5 Write short notes on (any 3) Undesirable effects of mass media on children 15 marks
   • c. Types of newspaper Process of Communication Laswell’s formula of communication FUNDAMENTALS OF MASS COMMUNICATION

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