Bachelor Of Mass Media (BMM) SEM I ATKT FUNDAMENTAL OF MASS COMMUNICATION Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate marks

1. Q1 Explain the following terms (any 5): 15 marks
   • (b) Convergence of media
   • (c) Information Economy
   • (d) Verbal communication
   • (e) Print Media
   • (f) Digital Media
   • (g) Information Society
2. Q2 (a). Explain the process of communication. 8 marks
   • (b) What are barriers of communication? Discuss any two types of barriers in detail. 7
3. Q2 (c) Explain the code of conduct for advertisers in India. 8 marks
   • (d) What is non- verbal communication? Discuss its relevance with the help of suitable
4. Q3 (a) Differentiate between mass communication and mass media. 8 marks
   • (b) Explain the functions of Mass Communication in detail. Explain the impact of mass media on Indian society. (8) 7
   • (d) Discuss the undesirable effects of mass media on children. 7
5. Q4 (a). Discuss the scope of Newspapers and Magazine as the tools of mass media. 8 marks
   • (b) Discuss the role of Narendra Modi as a mass communicator 7
6. Q4 (c) Draw and Explain the Laswell's Model of Communication 8 marks
   • (d) Explain the Public Relations and Advertising as tools of mass communication. Paper Subject Code: 90202 Fundamentals of Mass Communication 7
7. Q5 Write Short Notes on (any 3) - 15 marks
   • a) Gerbner’s model
   • b) Impact of mass media on culture
   • d) Mass media and education
   • e) Broadcast Media Paper Subject Code: 90202 Fundamentals of Mass Communication
   • S. HU Paper Subject Code: 90202 Fundamentals of Mass Communication

Read from the scan above, so a character or two may differ. The scan is the original.